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United has refreshed and updated its Mile Play promotion, which we reported on in September 2018. Mile Play is a targeted which promotion sets individual tasks for each United account, depending on your recent travel habits. MileagePlus members must register for the promo, then book the required flights and complete travel by January 31, 2019 to earn their bonus miles.

United Mile Play Promotion

Key Terms

Promotion Requirements

The goals for individual Mile Play promotions will vary by individual account, and the offer you receive will depend on your flying history with United. For instance, if you rarely fly United, you may get a lucrative bonus for a single flight. If you're a more frequent United customer, you may be asked to book and fly several times before the January 31st deadline.

Promotion Restrictions

Although this offer seems to be widely targeted, not all MileagePlus accounts will be eligible for the Mile Play promotion. Although we don't know the exact criteria, it seems some accounts have been excluded based on mileage balance, location of the account holder, or age of the United account.

Our Take

Since United sets the individual promotion goals based on your flying history, loyal United fans may find this promotion difficult to take advantage of, since you will likely be asked to fly a little more than you normally do. On the other hand, if you fly with various airlines, then switching one or two flights over to United to earn bonus miles may be an easy win. It only takes a few seconds to register and check your offer, so it's worth a quick look to see if this promo fits into your upcoming travel plans.

Source: United Mile Play

Hat Tip to Thomas who pointed out this promo had relaunched in the comments on our Reward Program Promotions page.

More Bonus Miles With The United Mile Play Promotion
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