IHG Launches New Hotel Brand – avid™ hotels

IHG has launched a new midscale hotel brand, which will be called Avid hotels. Construction of the first properties is expected to start early in 2018, and the company aims to open the first properties in early 2019. The new brand will be made of midscale properties, which will be priced at $10-$15 per night less than IHG’s Holiday Inn Express Brand.