{"id":193018,"date":"2025-01-06T19:00:27","date_gmt":"2025-01-06T19:00:27","guid":{"rendered":"https:\/\/awardwallet.com\/blog\/?p=193018\/"},"modified":"2026-04-08T14:07:33","modified_gmt":"2026-04-08T14:07:33","slug":"award-pricing-changes","status":"publish","type":"post","link":"https:\/\/awardwallet.com\/news\/hilton-honors\/award-pricing-changes\/","title":{"rendered":"Hilton Hikes Award Rates at Several Midscale and Luxury Properties \u2014 Here\u2019s What We Know"},"content":{"rendered":"<p>Hilton Honors has quietly devalued a wide range of properties by incrementally increasing award pricing. Like with all changes to programs with <a target=\"_blank\" href=\"\/travel\/what-is-dynamic-pricing\/\" rel=\"noopener\">dynamic pricing<\/a>, this was done quietly without any warning whatsoever. The changes were discovered by travelers who noticed higher pricing at aspirational properties and have voiced their concerns about it on <a target=\"_blank\" href=\"https:\/\/www.flyertalk.com\/forum\/hilton-hilton-honors\/2180904-there-hh-devaluation-today.html\" rel=\"noopener\">FlyerTalk<\/a>.<\/p>\n<p>Here's what we know about this devaluation and a quick look at the now-higher rates we're seeing.<\/p>\n<h2><span id=\"Hilton_Devaluation_What_We_Know_So_Far\">Hilton Devaluation: What We Know So Far<\/span><\/h2>\n<p>Since Hilton has not announced anything, almost all we know about the devaluation is anecdotal and based on members' reports. Thanks for the transparency, Hilton!<\/p>\n<p>This pricing jump only affects &#8220;standard room reward&#8221; pricing. Although Hilton generally uses dynamic award pricing, each property seems to have an unpublished award pricing cap. That cap is what was increased for many Hilton properties.<\/p>\n<p>Here is what we know so far:<\/p>\n<ul>\n<li>Not all properties are facing price hikes.<\/li>\n<li>Initially, it was reported that the devaluation was mainly aimed at luxury properties.<\/li>\n<li>Recent reporting shows that the contagion has spread to mid-scale and higher-tier properties.<\/li>\n<li>Lots of awards seem to have gone up by between 5,000 and 10,000 points per night. Although some bigger jumps have been observed.<\/li>\n<li>The new pricing is not on all nights; you can still find some nights at the older price point. At a glance, it looks like Hilton may be shifting to an unofficial peak\/off-peak pricing that varies by night.<\/li>\n<li>There is also some anecdotal evidence that this may be a true move to dynamic pricing, where awards for the same night seem to relate to the cash price of those rooms.<\/li>\n<\/ul>\n<p><strong>Related: <a target=\"_blank\" href=\"\/hotels\/hilton-honors\/\" rel=\"noopener\">Your Comprehensive Guide To The Hilton Honors Program<\/a><\/strong><\/p>\n<h3><span id=\"Which_properties_were_impacted\">Which properties were impacted?<\/span><\/h3>\n<p>Hilton's devaluation targeted many properties on our list of the &#8220;<a target=\"_blank\" href=\"\/hotels\/hilton-honors\/top-luxury-hilton-redemptions\/\" rel=\"noopener\">Best Hilton Redemptions for Luxury Stays<\/a>.&#8221; These were the properties where redeeming points was usually a more attractive proposition than booking a stay with cash.<\/p>\n<p>To illustrate how punitive this devaluation was, let's look at the <a target=\"_blank\" href=\"https:\/\/www.hilton.com\/en\/hotels\/pptbnci-conrad-bora-bora-nui\/\" rel=\"noopener\">Conrad Bora Bora Nui<\/a>, which was a staple on the best redemptions list. For quite a while, it was possible to snag standard room rewards for an average of 80,000 Hilton points per night. Now, that rate hovers around 120,000 points.<\/p>\n<figure id=\"attachment_193445\" class=\"wp-caption aligncenter\"><img data-aspectratio=\"750\/614\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-193445 lazyload\" data-src=\"https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/01\/Hilton-ConradBoraBora.png\" alt=\"Conrad Bora Bora award calendar\" width=\"750\" height=\"614\" data-srcset=\"https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/01\/Hilton-ConradBoraBora.png 2418w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/01\/Hilton-ConradBoraBora-300x246.png 300w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/01\/Hilton-ConradBoraBora-1024x839.png 1024w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/01\/Hilton-ConradBoraBora-768x629.png 768w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/01\/Hilton-ConradBoraBora-1536x1258.png 1536w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/01\/Hilton-ConradBoraBora-2048x1677.png 2048w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><center><em>Credit: Hilton<\/em><\/enter><\/figure>\n<p>The\u00a0<a target=\"_blank\" href=\"https:\/\/www.hilton.com\/en\/hotels\/sjdwawa-waldorf-astoria-los-cabos-pedregal\/\" rel=\"noopener\">Waldorf Astoria Los Cabos Pedregal<\/a> was another. Remember when you could book a night here for 120,000 points and save thousands on the nightly cost of a room? You can still save a bundle by using points, but you'll need around 140,000 of them to reserve a free night on many nights.<\/p>\n<figure id=\"attachment_193446\" class=\"wp-caption aligncenter\"><img data-aspectratio=\"750\/617\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-193446 lazyload\" data-src=\"https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/01\/Hilton-Pedregal.png\" alt=\"Waldorf Astoria Los Cabos Pedregal award calendar\" width=\"750\" height=\"617\" data-srcset=\"https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/01\/Hilton-Pedregal.png 2418w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/01\/Hilton-Pedregal-300x247.png 300w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/01\/Hilton-Pedregal-1024x842.png 1024w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/01\/Hilton-Pedregal-768x631.png 768w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/01\/Hilton-Pedregal-1536x1263.png 1536w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/01\/Hilton-Pedregal-2048x1684.png 2048w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><center><em>Credit: Hilton<\/em><\/enter><\/figure>\n<p>These jumps were more pronounced than lots of other properties, but the bottom line is that a lot of mid- to higher-tier properties now require more points for a standard room. And this is a frustrating development if you've been <a target=\"_blank\" href=\"\/hotels\/hilton-honors\/earn-hilton-points\/\" rel=\"noopener\">earning Hilton points<\/a> to redeem at one of these impacted properties.<\/p>\n<h2><span id=\"Our_Take\">Our Take<\/span><\/h2>\n<p>If you look up &#8220;devaluation&#8221; in a traveler's dictionary, you will find two names: Delta and Hilton. While this latest development from Hilton is not welcome, it comes as no surprise from a program that has consistently devalued its points and become less transparent with its members.<\/p>\n<p>Plus, it\u2019s disappointing that Hilton didn\u2019t provide a heads-up, especially since many people were likely planning their 2025 travel with a points budget based on the older pricing. Thus, if you\u2019re considering booking some Hilton stays with points, it\u2019s probably a good idea to book sooner rather than later \u2014 just in case.<\/p>\n<div id=\"ftoc\"><div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">Page Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Hilton_Devaluation_What_We_Know_So_Far\">Hilton Devaluation: What We Know So Far<\/a><ul><li><a href=\"#Which_properties_were_impacted\">Which properties were impacted?<\/a><\/li><\/ul><\/li><li><a href=\"#Our_Take\">Our Take<\/a><\/li><\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hilton Honors has increased award pricing at a wide range of its mid-tier and luxury properties over the last couple of weeks. Seemingly, Hilton is quietly implementing peak award pricing, even for standard-level awards. Here&#8217;s what we know so far about the changes.<\/p>\n","protected":false},"author":17,"featured_media":193021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[12069],"tags":[12698],"coauthors":[36383],"class_list":["post-193018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-hilton-honors"],"acf":[],"_links":{"self":[{"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/posts\/193018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/comments?post=193018"}],"version-history":[{"count":11,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/posts\/193018\/revisions"}],"predecessor-version":[{"id":256733,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/posts\/193018\/revisions\/256733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/media\/193021"}],"wp:attachment":[{"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/media?parent=193018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/categories?post=193018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/tags?post=193018"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/coauthors?post=193018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}