{"id":218609,"date":"2025-07-21T10:00:22","date_gmt":"2025-07-21T10:00:22","guid":{"rendered":"https:\/\/awardwallet.com\/blog\/?p=218609\/"},"modified":"2026-04-08T14:19:12","modified_gmt":"2026-04-08T14:19:12","slug":"avis-first-concierge-service","status":"publish","type":"post","link":"https:\/\/awardwallet.com\/car-rental\/avis-first-concierge-service\/","title":{"rendered":"Avis Goes Premium With &#8216;Avis First&#8217; \u2014 Here Are the Benefits You Get On These Reservations"},"content":{"rendered":"<p>Avis Car Rental has introduced a new premium product called Avis First \u2014 stylized as <em>AV1S F1RST<\/em>. According to Avis, it has even \u201crewritten the rules of rentals.\u201d But what exactly is Avis First, and is it worth paying a premium for fewer headaches when renting a car? Here\u2019s what to know.<\/p>\n<h2><span id=\"Avis_Debuts_8216Avis_First8217_A_New_Premium_Car_Rental_Offering\">Avis Debuts &#8216;Avis First' \u2014 A New Premium Car Rental Offering<\/span><\/h2>\n<p>In an attempt to win over travelers who don't mind spending a little more for a smoother rental experience, the agency now offers &#8220;<a target=\"_blank\" href=\"https:\/\/www.avis.com\/en\/avis-first\" rel=\"noopener\">Avis First<\/a>.&#8221; It's a new premium option you can choose when booking through Avis.<\/p>\n<p>Here's what you get with an Avis First reservation:<\/p>\n<ul>\n<li>Curbside vehicle delivery by a personal concierge or drop off at your door<\/li>\n<li>2025 model year vehicles with low mileage<\/li>\n<li>In-trip support from your personal concierge<\/li>\n<li>Curbside drop-off with your personal concierge<\/li>\n<\/ul>\n<figure id=\"attachment_218612\" class=\"wp-caption aligncenter\"><img data-aspectratio=\"750\/312\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-218612 lazyload\" data-src=\"https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-First-Banner.png\" alt=\"Avis First banner.\" width=\"750\" height=\"312\" data-srcset=\"https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-First-Banner.png 2406w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-First-Banner-300x125.png 300w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-First-Banner-1024x426.png 1024w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-First-Banner-768x320.png 768w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-First-Banner-1536x640.png 1536w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-First-Banner-2048x853.png 2048w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><center><em>Credit: Avis<\/em><\/enter><\/figure>\n<p>The idea behind Avis First is simple. No lines, no shuttle, no stress. Whether it rewrites the rules of car rentals is something we'll let you decide for yourself, but what really matters is how much more it costs compared to a standard reservation.<\/p>\n<p>So, let's take a look at how the pricing compares to regular rentals and whether the added convenience is worth the premium.<\/p>\n<h2><span id=\"What_Premium_Do_You_Pay_on_an_Avis_First_Reservation\">What Premium Do You Pay on an Avis First Reservation?<\/span><\/h2>\n<p>At the time of writing, Avis First is still extremely new, so it\u2019s not yet available at every airport or in every city. According to the rental car agency's website, airport curbside pickup and drop-off is currently offered at Fort Lauderdale, Palm Beach, Honolulu, and Denver. So, we\u2019ll take a look at pricing at FLL.<\/p>\n<p>To keep things simple, we\u2019ll compare a premium rental and a standard Avis rental for the same dates \u2014 August 26 through 30. To make it as close to an apples-to-apples comparison as possible, we\u2019ll look at two similar vehicle types. The Avis First booking includes a \u201cPremium SUV\u201d like a Jeep Grand Cherokee or similar. The standard reservation is for a \u201cStandard Elite SUV,\u201d also listed as a Jeep Grand Cherokee or similar.<\/p>\n<p>I didn\u2019t add any extras to the reservation, but the all-in prepaid rate for the Avis First rental came to $507.67.<\/p>\n<figure id=\"attachment_218614\" class=\"wp-caption aligncenter\"><img data-aspectratio=\"750\/292\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-218614 lazyload\" data-src=\"https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-Booking-1.png\" alt=\"Avis First reservation at FLL\" width=\"750\" height=\"292\" data-srcset=\"https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-Booking-1.png 2372w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-Booking-1-300x117.png 300w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-Booking-1-1024x398.png 1024w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-Booking-1-768x299.png 768w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-Booking-1-1536x597.png 1536w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-Booking-1-2048x796.png 2048w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><center><em>Credit: Avis<\/em><\/enter><\/figure>\n<p>The standard rental totaled $395.93. That\u2019s a difference of $111.74 over the five-day period, or roughly $22 per day. It\u2019s not a massive difference, but whether it\u2019s worth spending extra to skip the shuttle and potentially avoid a line at the counter is a personal decision.<\/p>\n<figure id=\"attachment_218613\" class=\"wp-caption aligncenter\"><img data-aspectratio=\"750\/292\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-218613 lazyload\" data-src=\"https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-Booking-2.png\" alt=\"Avis reservation at FLL\" width=\"750\" height=\"292\" data-srcset=\"https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-Booking-2.png 2372w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-Booking-2-300x117.png 300w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-Booking-2-1024x398.png 1024w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-Booking-2-768x299.png 768w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-Booking-2-1536x597.png 1536w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2025\/07\/Avis-Booking-2-2048x796.png 2048w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><center><em>Credit: Avis<\/em><\/enter><\/figure>\n<p>That said, you might be able to replicate some of the premium perks \u2014 like access to higher-end vehicles or shorter wait times \u2014 simply by holding elite status. And it\u2019s fairly easy to <a target=\"_blank\" href=\"\/car-rental\/avis-status-match\/\" rel=\"noopener\">get status with Avis through a status match<\/a> from another rental program or even by having the right credit card in your wallet.<\/p>\n<p><strong>Related: <a target=\"_blank\" href=\"\/car-rental\/how-to-get-rental-car-elite-status-for-free\/\" rel=\"noopener\">How to Get Rental Car Elite Status for Free<\/a><\/strong><\/p>\n<h2><span id=\"Bottom_Line\">Bottom Line<\/span><\/h2>\n<p>Depending on who you are and how you travel, Avis First might be worth the extra cost \u2014 or it might not.<\/p>\n<p>If you have easy access to Avis elite status, you can replicate most of the same perks, though you'll still need to take the shuttle to the rental car lot. So, unless you're really pressed for time after landing, you could save a good chunk of change by spending a few minutes riding the shuttle and making use of your elite benefits.<\/p>\n<p>That said, Avis First is still pretty new, and we haven\u2019t had the chance to test it out ourselves just yet. If you make an Avis First reservation, let us know how it goes in the comments \u2014 and whether it\u2019s something you\u2019d recommend.<\/p>\n<div id=\"ftoc\"><div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">Page Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Avis_Debuts_8216Avis_First8217_A_New_Premium_Car_Rental_Offering\">Avis Debuts &#8216;Avis First' \u2014 A New Premium Car Rental Offering<\/a><\/li><li><a href=\"#What_Premium_Do_You_Pay_on_an_Avis_First_Reservation\">What Premium Do You Pay on an Avis First Reservation?<\/a><\/li><li><a href=\"#Bottom_Line\">Bottom Line<\/a><\/li><\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avis Car Rental has introduced a new premium product called Avis First \u2014 stylized as AV1S F1RST. According to Avis, it has even \u201crewritten the rules of rentals.\u201d But what exactly is Avis First, and is it worth paying a premium for fewer headaches when renting a car? Here\u2019s what to know.<\/p>\n","protected":false},"author":80,"featured_media":218610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[12069],"tags":[12690,15020],"coauthors":[36432],"class_list":["post-218609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-avis-preferred","tag-car-rental-rideshare"],"acf":[],"_links":{"self":[{"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/posts\/218609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/comments?post=218609"}],"version-history":[{"count":6,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/posts\/218609\/revisions"}],"predecessor-version":[{"id":257155,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/posts\/218609\/revisions\/257155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/media\/218610"}],"wp:attachment":[{"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/media?parent=218609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/categories?post=218609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/tags?post=218609"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/coauthors?post=218609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}