{"id":40464,"date":"2019-11-09T13:32:34","date_gmt":"2019-11-09T18:32:34","guid":{"rendered":"https:\/\/awardwallet.com\/blog\/?p=40464"},"modified":"2026-04-23T07:05:57","modified_gmt":"2026-04-23T07:05:57","slug":"rakuten-amex-points","status":"publish","type":"post","link":"https:\/\/awardwallet.com\/news\/amex-membership-rewards\/rakuten-amex-points\/","title":{"rendered":"Rakuten Adds Option to Earn Membership Rewards for Existing Users"},"content":{"rendered":"<p>Rakuten (formerly Ebates)\u00a0has finally made it possible for members to change their preferred earning method from cashback to Membership Rewards. When Rakuten <a href=\"\/news\/amex-membership-rewards\/rakuten-amex-points\/\">announced its partnership with Amex Membership Rewards in early 2019<\/a>,\u00a0it wasn\u2019t possible to convert an <em>existing<\/em> Rakuten account from cashback to Membership Rewards. Although many simply created a new account, those with a <b>Rakuten Cash Back Visa<sup>\u00ae<\/sup> Credit Card<\/b> (which can't be linked to a newly created Rakuten account) were stuck with cashback.<\/p>\n<h2><span id=\"How_the_Rakuten_Shopping_Portal_Works\">How the Rakuten Shopping Portal Works<\/span><\/h2>\n<p>Rakuten partners with merchants who pay them a commission for referring customers. When you buy through a retailer listed on the site, Rakuten shares some of the revenue they receive in the form of cashback or Membership Rewards points.<\/p>\n<p><img data-aspectratio=\"2388\/686\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Editorial-Rakuten-Earning-Examples\" decoding=\"async\" class=\"alignnone size-full wp-image-40586 lazyload\" data-src=\"https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2019\/11\/Editorial-Rakuten-Earning-Examples.png\"  width=\"2388\" height=\"686\" data-srcset=\"https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2019\/11\/Editorial-Rakuten-Earning-Examples.png 2388w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2019\/11\/Editorial-Rakuten-Earning-Examples-300x86.png 300w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2019\/11\/Editorial-Rakuten-Earning-Examples-1024x294.png 1024w\" sizes=\"(max-width: 2388px) 100vw, 2388px\" \/><\/p>\n<p>The cashback percentages listed on the site are equivalent to the number of Membership Rewards you'll earn per dollar spent. For example, if you spend $100 at a merchant showing 10% cashback, you'll get either $10 or 1,000 Membership Rewards, depending on your earning preference. The rates and merchants change daily, so you'll want to check back often when considering a big purchase.<\/p>\n<h2><span id=\"Double_Dipping_with_a_Rewards_Card\">Double Dipping with a Rewards Card<\/span><\/h2>\n<p>The rewards offered by Rakuten and other shopping portals are extra points on top of any points you earn by paying for your purchase with a rewards card. For example, if you make a purchase at Macy's with your\u00a0<a data-ccid=\"340034\" href=\"\/blog\/link\/ChaseFreedom?var2=ccid~340034\" rel=\"noopener nofollow sponsored\">Chase Freedom<sup>\u00ae<\/sup><\/a> card, you'll earn 5X Ultimate Rewards on your purchase amount. (<a href=\"\/credit-cards\/chase-ultimate-rewards\/chase-freedom-categories\/\">Department stores are one of the Freedom Card&#8216;s rotating 5X categories for Q4 2019<\/a>). If you were buying something from Michael Kors or Shoes.com, you could use one of the <a href=\"\/credit-cards\/best-everyday-credit-card\/\">cards that earn a great rate on everyday purchases<\/a> like <a data-ccid=\"4028098\" href=\"\/blog\/link\/TheBlueBusinessPlusCreditCardfromAmericanExpress\" rel=\"noopener nofollow sponsored\">The Blue Business<sup>\u00ae<\/sup> Plus Credit Card from American Express<\/a>, <a data-ccid=\"3006151\" href=\"\/blog\/link\/CR-COV\" rel=\"noopener nofollow sponsored\">Capital One Venture Rewards Credit Card<\/a>, or the <a data-ccid=\"3006090\" href=\"\/blog\/link\/ChaseFreedomUnlimited\" rel=\"noopener nofollow sponsored\">Chase Freedom Unlimited<sup>\u00ae<\/sup><\/a>  (<a data-ccid=\"3006090\" href=\"https:\/\/click.linksynergy.com\/fs-bin\/click?id=g3lR0xvjyAU&offerid=1993744.10005134&type=3&subid=02790f31c456860600d024a20eb61ca07&subid=639396\" target=\"_blank\" rel=\"noopener\">Rates & Fees<\/a>).<\/p>\n<p><div class=\"qs-card\" data-id=\"3006151\">\n            <div class=\"qs-data\">\n                <div class=\"qs-view\">\n                    <div class=\"qs-cardname\">Capital One Venture Rewards Credit Card<\/div>\n                    <div class=\"qs-image\"><img src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-src=\"https:\/\/cdn.nextinsure.com\/imaging\/opt\/dfed8cb4-d376-4c8b-aed4-1997afa3d66a.png\" width=\"150\" alt=\"Capital One Venture Rewards Credit Card\" class=\"lazyload\"><\/div>\n                    <div class=\"qs-apply\"><a data-ccid=\"3006151\" class=\"btn-use qs-how-apply\" title='Capital One Venture Rewards Credit Card' href=\"\/blog\/link\/CR-COV\" target=\"_blank\" rel=\"noopener nofollow sponsored\">How to Apply<\/a><\/div>\n                    <div class=\"qs-rates\"><\/div>\n                    <div class=\"qs-offer\"><strong>Welcome Offer<\/strong>\r\nEarn Earn 75,000 Miles once you spend $4,000 on purchases within 3 months from account opening. <\/div>\n                <\/div>\n                <div class=\"qs-info\">\n                    <strong class=\"qs-cardname\">Capital One Venture Rewards Credit Card<\/strong>\n                    <div class=\"qs-offer\"><strong>Welcome Offer<\/strong>\r\nEarn Earn 75,000 Miles once you spend $4,000 on purchases within 3 months from account opening. <\/div>\n                    <div class=\"qs-fee\"><strong>Annual Fee:<\/strong><b>$95<\/b><\/div>\n                    <div class=\"qs-tabs\"><a class=\"qs-more\" href=\"#more\">Show more<\/a><a href=\"\" data-tab=\"wwl\">Why We Like It<\/a><a href=\"\" data-tab=\"hl\">Highlights<\/a><a href=\"\" data-tab=\"er\">Earning Rates<\/a><div class=\"qs-tab-wwl\">Following the revamp of Capital One's rewards program and the addition of airline transfer partners, the Capital One Venture has catapulted into our list of top travel rewards cards. The ability to earn at least 2X miles on every purchase provides a decent return on spending. Plus the card offers some great perks.<\/div><div class=\"qs-tab-hl\"><ul><li>Earn 75,000 Miles once you spend $4,000 on purchases within the first 3 months of account opening<\/li>\r\n<li>5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel<\/li>\r\n<li>2X miles on all other purchase<\/li>\r\n<li>Fee credit for Global Entry or TSA Pre\u2714<sup>\u00ae<\/sup> (up to $120)<\/li>\r\n \t<li>No foreign transaction fees<\/li>\r\n \t<li>$95 annual fee<\/li><\/ul><\/div><div class=\"qs-tab-er\"><ul>\r\n<li>5X miles per dollar on purchases through Capital One Entertainment <\/li>\r\n<li>5X miles per dollar on hotels, vacation rentals and rental cars booked through Capital One Travel<\/li>\r\n<li>2X miles per dollar on all other purchases<\/li>\r\n<\/ul><\/div><\/div>\n                <\/div>\n            <\/div>\n            <a class=\"qs-share\" href=\"\/find-a-card\/Venture\/\" title=\"copy\"><svg width=\"12\" height=\"16\" viewBox=\"0 0 12 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"https:\/\/awardwallet.com\/blog\/wp-content\/themes\/awardwallet\/public\/builds\/icon\/icon-sprite.svg?v2026-5-138a544e81#share-square\" fill=\"currentColor\"><\/use><\/svg><\/a>\n        <\/div><\/p>\n<p>To calculate how many points you'll earn from a purchase, simply <strong>add <\/strong>the multiplier from the credit card to the rate shown on the Rakuten site for the merchant. If you use your <a data-ccid=\"3006151\" href=\"\/blog\/link\/CR-COV\" rel=\"noopener nofollow sponsored\">Capital One Venture<\/a><strong>\u00a0<\/strong>card to buy from a merchant advertising 10% cashback, you'll get 10X Membership Rewards from Rakuten and 2X Capital One Rewards from your card.<\/p>\n<h2><span id=\"Earn_3X_with_the_Rakuten_Visa\">Earn 3X with the <b>Rakuten Visa<\/b><\/span><\/h2>\n<p>But one of the best ways to earn more points on purchases through this shopping portal is to use the <b>Rakuten Visa<\/b>, which offers 3% cash back or 3X Membership Rewards on all purchases through the portal. Until now, anyone who opened this credit card in tandem with a <em>cashback-earning<\/em> Rakuten account didn't have a way to convert to earning more valuable Membership Rewards. With the latest announcement, the <b>Rakuten Visa<\/b> becomes much more valuable.<\/p>\n<h2><span id=\"How_to_Convert_to_Earning_Membership_Rewards\">How to Convert to Earning Membership Rewards<\/span><\/h2>\n<p>Before you can start earning Membership Rewards, you need to ensure that you have an Amex card that earns them like the <a data-ccid=\"4028089\" href=\"\/blog\/link\/CR-ThePlatinumCardfromAmericanExpress\" rel=\"noopener nofollow sponsored\">American Express Platinum Card<sup>\u00ae<\/sup><\/a> or the <a data-ccid=\"4028085\" href=\"\/blog\/link\/CR-AmericanExpressGoldCard\" rel=\"noopener nofollow sponsored\">American Express<sup>\u00ae<\/sup> Gold Card<\/a>. However, once you have linked Rakuten to your Membership Rewards account, you don't need to pay with an Amex card to earn your points.<\/p>\n<p>Switching is easy; all you need to do is log into Your Rakuten account and head over to the \u201c<a href=\"https:\/\/www.rakuten.com\/account-settings.htm\" target=\"_blank\" rel=\"noopener\">Account settings<\/a>\u201d area and select the option \u201cHow would you like to get paid?\u201d At this point, all you need to do is choose American Express.<\/p>\n<p><img data-aspectratio=\"800\/422\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Editorial-Rakuten-Earning-Preference\" decoding=\"async\" class=\"aligncenter wp-image-40588 lazyload\" data-src=\"https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2019\/11\/Editorial-Rakuten-Earning-Preference.png\"  width=\"800\" height=\"422\" data-srcset=\"https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2019\/11\/Editorial-Rakuten-Earning-Preference.png 1602w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2019\/11\/Editorial-Rakuten-Earning-Preference-300x158.png 300w, https:\/\/awardwallet.com\/blog\/wp-content\/uploads\/2019\/11\/Editorial-Rakuten-Earning-Preference-1024x541.png 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>If you have a cashback balance in your Rakuten account when you switch over to Membership Rewards, it will not be automatically converted; you'll be paid cashback on any rewards accumulated prior to switching your earning preference. You will only start to earn Amex points once you have linked your Membership Rewards account.<\/p>\n<h2><span id=\"Our_Take\">Our Take<\/span><\/h2>\n<p>This latest move by the Rakuten shopping portal is excellent news for Membership Rewards aficionados and those who are more interested in earning points than straight cash back. If you plan to use rewards for travel, Amex offers far better value than cashback. The total point value will depend on how you redeem, but a conservative estimate would put Amex points at close to double the value of earning cash through Rakuten.<\/p>\n<p>For the occasional online shopper, it probably isn't worth getting the <b>Rakuten Visa<\/b> to increase your earning by 3x\u2014especially if you already have another card that earns<a href=\"\/credit-cards\/best-everyday-credit-card\/\"> better than one point per dollar on everyday purchases<\/a>. However, if you find you can click through the Rakuten portal for a significant number of purchases, the <b>Rakuten Visa<\/b>\u2014paired with a Membership-Rewards earning Rakuten account can supercharge your Amex points balance.<\/p>\n<p><em>Source: <a href=\"https:\/\/frequentmiler.boardingarea.com\/rakuten-formerly-ebates-now-change-from-cash-back-to-membership-rewards-points\/\" target=\"_blank\" rel=\"noopener\">Frequent Miler<\/a><\/em><\/p>\n<div id=\"ftoc\"><div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">Page Contents<\/p><ul class=\"toc_list\"><li><a href=\"#How_the_Rakuten_Shopping_Portal_Works\">How the Rakuten Shopping Portal Works<\/a><\/li><li><a href=\"#Double_Dipping_with_a_Rewards_Card\">Double Dipping with a Rewards Card<\/a><\/li><li><a href=\"#Earn_3X_with_the_Rakuten_Visa\">Earn 3X with the Rakuten Visa<\/a><\/li><li><a href=\"#How_to_Convert_to_Earning_Membership_Rewards\">How to Convert to Earning Membership Rewards<\/a><\/li><li><a href=\"#Our_Take\">Our Take<\/a><\/li><\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rakuten (formerly Ebates) has finally made it possible for members to change their preferred earning method from cashback to Membership Rewards. The Rakuten shopping portal is now an excellent way to turn online purchases into a rapidly growing Membership Rewards balance.<\/p>\n","protected":false},"author":17,"featured_media":40463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"default","_google_business_share_type":"default","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[12069],"tags":[12710,12621],"coauthors":[36383],"class_list":["post-40464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amex-membership-rewards","tag-earning-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/posts\/40464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/comments?post=40464"}],"version-history":[{"count":23,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/posts\/40464\/revisions"}],"predecessor-version":[{"id":255304,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/posts\/40464\/revisions\/255304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/media\/40463"}],"wp:attachment":[{"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/media?parent=40464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/categories?post=40464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/tags?post=40464"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/awardwallet.com\/blog\/wp-json\/wp\/v2\/coauthors?post=40464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}