Riyadh Air Just Took Off For the First Time: Here’s What We Know About Its ‘Sfeer’ Loyalty Program by Mark Jackson October 31, 2025 0 Riyadh Air took off earlier this week as Saudi Arabia's second flag carrier, based in the capital of Riyadh. The airline promises a dynamically-focused and personalized loyalty program before launch. While we don't know many details, the company chosen to create this loyalty program gives us a few clues as to the future of Riyadh Air's redemptions.
