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Hyatt and Small Luxury Hotels Of The World (SLH) have announced a loyalty partnership. At the moment details about the new deal are thin on the ground, and we will have to wait for more information to emerge. One thing we do know is that World of Hyatt members will have the chance to earn and redeem points, as well as receive elite night credit for stays at SLH.
More Questions Than Answers
It is always good when elites of one program see their benefits extended to another, and while this partnership is welcome, it does throw up a host of questions. One phrase to note in the press release is:
“to bring World of Hyatt members opportunities to enjoy loyalty benefits in many more places.”
Does this mean that the agreement is not reciprocal? This would be odd since SLH have started their own loyalty program ‘INVITED.’
Other questions that come up include:
- What exact benefits do Hyatt elites get at SLH?
- What is the level of reciprocation between both programs?
- At what rates will members be able to earn and burn?
Our Take
Depending on the level of integration and the perks and benefits extended to World of Hyatt members at SLH this has the potential to be a great move. Consider that Hyatt is a relatively small group with 700 hotels around the world, while SLH is only slightly less with 500 properties. A deep integration would mean World of Hyatt members nearly double the number of hotels they have elite benefits at overnight, which is fantastic news!
Source: One Mile At A Time
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