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Rove Miles is one of the most recent transferable point programs to hit the market in 2025 and is once again breaking news with its latest airline transfer partner. In addition to its already impressive 12 existing partners, the ever-elusive Miles & More is joining the roster. But that’s not all. The best news from this great development is that the transfer ratio will be quite favorable for Rove Miles users interested in this program.
Here's what to know.
What Is Rove Miles?
Let's start with the basics. Rove is a transferable points program that lets you earn miles with your purchases. Unlike other, more well-known programs — like American Express Membership Rewards or Chase Ultimate Rewards — Rove isn’t attached to a specific credit card with which you earn those points. Instead, Rove utilizes a travel and a shopping portal to track your spending and issue your hard-earned miles.
The travel portal is really simple to use if you’ve ever familiarized yourself with other portals like Chase Travel or Capital One Travel. Rove’s shopping portal works much like other airline shopping portals or even Rakuten. And it offers both a website and a Chrome browser extension.
All of the miles you earn with these purchases can be transferred out of Rove into multiple different programs. These transfers are where you’ll see these miles truly take off, as value is generally outsized.
Speaking of…
Rove Adds Transfers to Miles & More
Starting today, November 3, 2025, Rove is launching a new partnership with Miles & More, welcoming the program as its 13th transfer partner. This is not just a phenomenal addition to Rove’s lineup but also the first time Miles & More has joined a transferable points program.
Until now, the only ways to earn within the Miles & More universe were by crediting flights to the program, purchasing miles outright, or using the Miles & More® World Elite Mastercard®. But with this game-changing move, Rove members can now transfer miles into Miles & More at a 1:1 ratio.
Although you can sometimes book Lufthansa and SWISS award flights through partners, the award inventory is often limited. By using miles directly within Miles & More, you’ll have access to the full inventory of seats as they become available, including Lufthansa First Class.
Airlines that use Miles & More as their loyalty program include Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, ITA Airways, Eurowings, and more.
But there are a few caveats to keep in mind on these redemptions. Miles & More requires at least 1,500 miles in your account to book an award ticket and 7,000 miles to search for one. It’s not unusual to see awards priced far below those thresholds — think 88 miles (yes, really) — so you might need to call to book.
Just remember that taxes and fees on Miles & More awards can be steep, so it’s best to price out awards before transferring Rove Miles to its new partner. Thankfully, Miles & More's customer service team is helpful when you call to ask about this.
All current Rove Miles transfer partners
With the addition of Miles & More, Rove’s roster of transfer partners now totals 13. Here’s a quick look at all the programs you can transfer your Rove Miles to:
Related: 5 Reasons Why Rove Miles Has Become My Go-To for Booking Travel
Bottom Line
If you’re not already part of Rove but have been curious, now’s a great time to join the program. It’s free to become a member, and you can put all your purchases to work for you. Thanks to Rove’s generally above-average earning rates, you could quickly rack up enough miles to transfer to any of its 13 partners for your next trip.
And if you’ve always dreamed of flying up front with Lufthansa, SWISS, or other Miles & More or Star Alliance partners, you're in luck. This new addition gives you another way to make it happen.
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