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One of the best tools for searching for flights is Google Flights. Powered by Google’s powerful search capabilities, it is one of the best utilities for checking out flights around the world. When the service first started, you could find flights, but you could not book directly through the Google Flights interface. This has changed over the years as Google added the ability to book directly with various airlines. The most recent addition is Virgin America, and you can now book flights directly with the company through the Google Flights application.
Booking your flight is very simple; all you need to do is head over to Google Flights and perform a search for your desired destination. Below is a sample itinerary from Los Angeles (LAX) to San Francisco (SFO).
Once you have selected your desired flights you have the option to proceed to a check-out facility and book the flights directly with Google Flights. Although the booking is done through Google, it appears that it is processed directly through with the airline, which means that you should be able to earn any bonus multipliers for spending on travel with your credit card.
Google has consistently updated the service offered by Google Flights, such as being able to book separate tickets, coupled with the recent launch of Google’s travel organizing app Google Trips. Google's approach of providing incremental, new functionality within the travel space has been working well for them to date, and the ability to book through their site and services continues to add value by allowing a purchase to occur with even less effort.
This is a great improvement from Google and Virgin America and makes hunting around for the best airfares even easier. Currently, Virgin America is the only domestic carrier to offer the direct booking option with Google Flights. Hopefully, in light of the Alaska purchase of Virgin America, it will only be a matter of time before another airline is added to the stable of options for booking directly with Google Flights.
Source: The Points Guy/Nick Ellis
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