Earn up to 12X Membership Rewards Points This Labor Day Weekend Through Rakuten

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Update: The Labor Day Weekend sale has ended; however, you can still earn a 3,000 point bonus when you create a new Rakuten account and choose Membership Rewards as your earning preference.

Shopping portals are one of the best ways to supercharge your cash back or point earnings for online purchases. Few are better than Rakuten (formerly known as Ebates). As one of the oldest shopping portals on the internet, it provides an unmatched level of consistency and value.

Whether you've never heard of a shopping portal before or are a power user, this Labor Day Weekend is a great time to shop through Rakuten. From September 5-7, Rakuten is offering 3 times the normal earnings rate on participating merchants.

Plus, American Express cardholders can earn 3,000 bonus points for creating a new Rakuten account and selecting Membership Rewards as their earning preference. If you get 2¢ in value from your Membership Rewards points, that means you can get a $60 bonus for as little as one purchase!

Labor Day Weekend 3X Cash Back


From September 5-7, select stores will earn three times the standard Cash Back rewards. Members can earn up to 12% Cash Back—or 12X Membership Rewards points—on purchases this holiday weekend.

Rakuten gave us a heads up that (at least) the following stores will be participating:

  • PetSmart
  • HelloFresh
  • Dyson
  • Overstock.com
  • Adidas

Rakuten deals are also available in stores. Simply log into the Rakuten App, select the “In Store” tab, activate the savings for the store you're in, and ensure your credit card is linked to your Rakuten account. Any purchase you make in the store with the linked card will automatically be credited to your Rakuten account and you'll receive the applicable Cash Back or bonus points directly into your account.

3,000 Point Rakuten Sign-up Bonus

rakuten ebates is offering 3,000 membership rewards for new accounts
Earn 3,000 Membership Rewards points for signing up for the Rakuten shopping portal

To earn an increased bonus, you'll need to follow these steps:

  1. Open a new account with Rakuten
  2. Add your Amex Membership Rewards earning card to your account under the My Wallet menu
  3. Switch your account's earning preference to Membership Rewards points
  4. Spend at least $25 on Rakuten Shopping Trips within 90 days of opening your account

Unlike some of Rakuten's previous sign-up bonuses, this deal is available even if no one referred you.

What is Rakuten?

Originally founded in the late 1990s, Ebates was one of the very first online shopping portals. In 2014, it was acquired by Rakuten (pronounced RACK-uh-ten)—a Japanese e-commerce and online retail company founded around the same time.

Like any shopping portal, Rakuten earns a commission for referring customers to its affiliated merchants. This commission is then shared in part with its members in the form of cash back. Since the commission is processed entirely on the vendor side, it's free to use for members like us.

How Does Rakuten Work?

To earn cash back, start by navigating to Rakuten's website. After confirming that you're logged into your account, search for your desired store.

Rakuten USA cashback earning examples

If the store is eligible for Cash Back, you'll see the percentage displayed with its name. Simply use Rakuten's link to navigate to the store and complete your purchase as usual. Once the store has notified Rakuten of your purchase, you'll see the Cash Back appear in your account.

$2.50 in Cash Back earned from an ebates Rakuten shopping portal purchase
It's always fun to get emails like this.

Earning Membership Rewards Points Instead of Cash Back

Starting last year, Rakuten launched a partnership with American Express, giving Amex customers with a Membership Rewards earning card the ability to earn Membership Rewards points instead of cash back.

earn membership rewards points on rakuten.com

The cash back percentages listed for a vendor are the equivalent to how many Membership Rewards you'll earn for every dollar spent. So, if a vendor lists an offer of 15% cash back, you can earn 15X Membership Rewards points from your purchase instead.

How To Earn Membership Rewards

If you'd like to change your payment option from cash back to Membership Rewards, start by making sure you've added a qualifying MR-earning card to the My Wallet section in your account settings.

The Membership Rewards option should then appear in the main section of your Rakuten account settings, under the ‘How would you like to get paid?' heading. You can toggle between payment methods, but note that your selected payment method will apply to all future purchases—not to purchases you've already made.

Screenshot of the payout screen for Rakuten showing the option to get Membership Rewards, PayPal or a Big Fat Check

Why You Should Consider Earning Membership Rewards

Choosing between cash back and Membership Rewards comes down to what value you can get from the points.

If you choose to earn Membership Rewards, you're choosing to receive 1 Membership Rewards point instead of 1¢ of cash back. If you value Membership Rewards higher than 1¢ a piece, then you're immediately earning a better return.

For example, say a store is offering 10% cash back. If you spent $100, you'd earn either $10 cash back or 1,000 Membership Rewards Points. If you value Membership Rewards at 1.8¢ a piece (my baseline valuation), then the points option now represents an 18% return on your spend instead of 10%.

Taking that a step further, if you hold an American Express Platinum Card® by Charles Schwab, then you also have the option of cashing in your Membership Rewards Points at a rate of 1.25¢ per point. That means you'll earn 25% more cash back by earning Membership Rewards and redeeming them this way than directly through Rakuten.

How to Earn More Points by Stacking Offers

One of the beauties of using shopping portals is that it represents one of the easiest methods of maximizing, or ‘stacking' point earnings on a purchase. Navigating through a link is all that's required to use Rakuten shopping. So, you can easily use the same purchase for several other cash back or point-earning strategies, including:

For a fantastic example of the savings possible through extreme stacking, check out Joe Petrovic's post about buying brand new $299 Bose headphones for under $90.

Stacking Credit Card Earnings

To maximize your earnings, you need to choose the right card for the purchase. For Rakuten, this means narrowing down your choice to one of four categories:

  1. Great Everyday Spending Card — These are cards that earn a solid return on all non-bonus spending, like The Blue Business® Plus Credit Card from American Express, Citi® Double Cash Card, or Chase Freedom Unlimited®.
  2. Applicable Rotating Category — Certain credit cards earn a bonus based on quarterly rotating categories. For example, if you were going to purchase a streaming service subscription or make home improvement store purchases online, you should consider using a Citi® Dividend Card to earn 5% cash back through September 30, 2020.
  3. Cards that Bonus Online Shopping — Some cards specify (or give you the ability to specify) online shopping as a bonus category. A couple of examples include the Bank of America® Cash Rewards credit card and AT&T Access Card from Citi.
  4. Rakuten Cash Back Visa® Credit CardThe Rakuten Visa (previously called the Ebates credit card) earns either an additional 3% or 3X Membership Rewards on qualifying purchases made through Rakuten. This makes it a great card for anyone that uses Rakuten regularly.

Rakuten and Dining Programs Can't be Stacked

In addition to the online shopping portal, Rakuten also offers a myriad of in store-offers, including several dining options available through the Rakuten app (App Store / Google Play). After applying these offers to any of the registered cards in the My Wallet menu, any transaction at that merchant made will trigger cash back.

Use the rakuten app to earn bonus points on dining

In the case of restaurant purchases, this operates much like a dining program. In fact, you may notice that a lot of the Rakuten cash back offers at restaurants match the respective dining program offers. On the surface, this seems like it'd make restaurants an incredible sweet spot—earning cash back from Rakuten and the dining program.

Alas, this is too good to be true. Since dining programs and Rakuten both operate utilizing a card-linked offer, you'll have to choose one or the other. The restaurant will only pay out the commission once.

Final Thoughts

As far as we're concerned, everyone should be using a shopping portal when shopping online. It's free, it takes seconds to do, and the savings rack up fast. If you have a Membership Rewards earning card and haven't created a Rakuten account yet, this promotion makes it a great time to sign up.

Have you signed up for a Rakuten account yet?

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