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Hawaiian Airlines was acquired by Alaska Airlines in 2024, and a lot is changing. For award travelers, the ability to transfer miles between Hawaiian and Alaska has created some interesting opportunities with Amex Membership Rewards — but that presumably won't last forever. Now, Hawaiian has announced that several partnerships will end on June 30, 2025.
Here are the latest details.
Hawaiian Airlines Ending Partnerships in June 2025
First, Hawaiian Airlines will end partnerships with the following airlines on June 30, 2025, for travel dates through February 28, 2026:
- Virgin Australia
- Virgin Atlantic
- China Airlines
- Japan Airlines
- Korean Air
- JetBlue
If you have HawaiianMiles you plan to use for awards on any of these partners, you’ll need to redeem them by June 30 for flights through February 28.
Non-travel partnerships ending in June 2025
Beyond airline partners, Hawaiian has several redemption partnerships with merchants, many of which are ending on June 30, 2025, as well. These include:
- Boyd Rewards
- Foodland
- HELE
- KOA Pancake House
- Kono's
- Maui Jim
- The Alley Restaurant at Aiea Bowl
The announcement noted that many partners are expected to join the Alaska Mileage Plan program later in 2025, though no specific details were shared. As part of the merger, Hawaiian Airlines’ loyalty program will eventually sunset. Mileage Plan is expected to become the unified program for both airlines. But, recent comments from Alaska Airlines CEO indicate that the combined airline may create a new loyalty program from the ground up.
Some earning partners are ending their relationships with Hawaiian on June 30, 2025, too, including:
- Rocket Mortgage
- University of Hawaii's fundraising partner AKA
- CARmel
- Island Art Store
How These Upcoming Changes Might Impact You
Of the six airline partnerships ending in June, two — Japan Airlines (a Oneworld member) and Korean Air (a non-alliance partner) — are already Alaska Mileage Plan partners. In other words, you’ll still be able to book these carriers with Alaska miles even after the partnerships end.
However, the other four airlines (Virgin Australia, Virgin Atlantic, China Airlines, and JetBlue) do not currently partner with Alaska and are unlikely to return unless new agreements are reached with the combined airline in the future.
On the merchant side, many partnerships made sense when Hawaiian Airlines operated independently, but maybe not so much anymore. Alaska does offer a dining program, so it’s possible that some of the local restaurant partners in Hawaii could be integrated into it over time.
Other merchants may also appear in the Alaska Mileage Plan Shopping portal. For example, while Maui Jim is not currently a participating retailer, there’s a chance it could join in the future.
Final Thoughts
Overall, these announcements signal that we’re getting closer to a fully integrated Mileage Plan program. Hawaiian Airlines credit cards are also expected to disappear at some point. Additionally, rumors suggest that Amex Membership Rewards transfers to Hawaiian Airlines may end soon — possibly also on June 30, although that is not confirmed. If you’re thinking about transferring points, it’s best to act soon.
It’s always disappointing when partnerships end, but change is inevitable as airlines merge operations, partnerships, and loyalty programs. The good news is that Hawaiian provided plenty of advance notice. You have until June 30, 2025, to book award flights with affected partners, redeem miles with partner merchants, and earn rewards with partners like Rocket Mortgage.
But after that, there's a good chance that some of these partnerships will carry over to the new Mileage Plan. We'll have to wait and see how things shake out.
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