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Alaska Airlines offers elite status challenges for targeted Atmos Rewards members each year. Through 2025, select corporate travelers can earn up to Atmos Rewards Platinum status days after completing just 10 trips. We've uncovered dozens of eligible companies, but additional companies are also likely targeted.
Here are the details and why this might be a promotion worth taking advantage of.
Alaska Airlines Status Challenge for Corporate Travelers
Alaska Airlines routinely targets employees at dozens of companies with a fast track to Atmos Rewards elite status. It's an easy way for the airline to bring new corporate travelers into the fold and a better way for you to travel with more benefits.
Through December 31, 2025, employees of select companies can get a fast track to Atmos Silver, Gold, or even Platinum status through targeted Alaska Airlines status challenges. First, you need to register for the offer. After registering, you'll receive elite status for 180 days.
If you want to retain your elite status past the trial period or upgrade to a higher tier, you'll need to complete a required number of round-trip itineraries or flight segments. Here are the requirements:
- Complete 2 round trips or 4 qualifying flight segments to maintain Atmos Silver status
- Complete 4 round trips or 8 qualifying flight segments to earn Atmos Gold status
- Complete 10 round trips or 20 qualifying flight segments to earn Atmos Platinum status
If you started the challenge by June 30, 2025, the new status will be valid through the end of the year. However, if you start your status challenge on or after July 1, 2025, the new status will be valid through the end of 2026 — just like Alaska's general status match for non-corporate travelers.
In other words, it's much better to wait until July to start the challenge — unless you plan to scale back on travel in the second half of the year.
Eligible companies
Several companies are eligible; this is not a complete list, so check your email to see if your company is included.
- Stripe
- Stryker
- Leidos
- Slalom
- F5
- REI
- MulitCare
- Micron Technology Inc.
- Winco
- Gilead Sciences
- Microsoft
- Meta
- Boeing
- Salesforce
- Amazon
- Deloitte
- Accenture
- McKinsey
- KPMG
- Zillow
Terms and Conditions
- Members must register for the promotion with an eligible company email by December 31, 2025.
- Receive complimentary Atmos Rewards status for 180 days.
- Within the 180-day period, complete eligible round trips or qualifying flight segments to maintain Silver or earn Gold or Platinum status.
- The validity of the new status depends on when you activated the status challenge.
- The new status is valid until December 31, 2025, for members who activated the challenge by June 30, 2025.
- The new status is valid through December 31, 2026, for members who activated the challenge between July 1 and December 31, 2025.
- Qualifying flights are only those marketed and operated by Alaska Airlines or on behalf of Alaska by Horizon Air or SkyWest.
- Flights must take place within 180 days of activating the challenge.
- Award flights are not eligible for this promotion.
- Members who earn Platinum status through this promotion will not receive the 50,000 bonus points.
Alaska Atmos Rewards Silver and Gold Status Perks
You can read our full guide to the Alaska Airlines Atmos Rewards program, but here's a quick synopsis of the three tiers related to this promotion as applicable in 2025. Note that general Atmos Rewards members can no longer achieve elite status through qualifying segments, so this offer is special.
Atmos Rewards Silver
Alaska Atmos Rewards Silver elite status requires 20,000 status points on Alaska Airlines and eligible partners.
Some of the benefits that come with Silver elite status include the following:
- Priority check-in and boarding, and express security line at select airports
- 1 free checked bags for you and your companions on the same reservation
- 25% bonus redeemable points
- Access to preferred seating
- First Class and Premium Class upgrades, when available
- Avis Preferred Plus status
- Oneworld Ruby status
Atmos Rewards Gold
Gold elite status requires 40,000 status points with Alaska Airlines and eligible partners. The additional benefits awarded to Gold status holders are as follows:
- Complimentary same-day flight changes — and complimentary same-day standby when a confirmed flight change isn't available.
- 50% bonus redeemable points
- Unlimited First Class and Premium Class upgrades (upon availability) for yourself and one companion on the same reservation
- A complimentary premium beverage or chocolate in the Main Cabin
- Waivers for service charges and ticket change fees
- Oneworld Sapphire status
Atmos Rewards Platinum
Platinum status 75,000 status points with Alaska Airlines and elite-qualifying partners. Exclusive benefits for Platinum status are as follows:
- 100% bonus redeemable points
- 3 free checked bags
- Avis President's Club status
- Oneworld Emerald status
Our Take
Alaska has targeted countless companies with this status challenge offer for 2025. This is now the only way you can earn Atmos Rewards elite status with segments for 2025 and potentially for 2026. If you want to hold your status through 2026, make sure to register for the challenge after July 1, 2025. Otherwise, any status earned after completing the required number of flight segments will be valid only through the end of 2025.
However, if you would prefer to earn Atmos Rewards elite status through status points, you'll want to take advantage of this general status match promotion.
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