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On January 15, 2026, Hilton announced the newest addition to its ever-growing portfolio: the Apartment Collection by Hilton. In partnership with Placemakr, these unique, furnished apartments will provide travelers with a home-away-from-home. These apartments help to fill the growing demand for staycations and amenities not offered by typical hotel brands.
Here's an overview of the new brand and its upcoming locations.
What Is the Apartment Collection by Hilton?
Hilton has partnered with Placemakr to provide elevated apartment experiences for travelers with the launch of the Apartment Collection by Hilton — which becomes Hilton's 26th brand. The new collection will add as many as 3,000 units to the Hilton portfolio, ranging from studios to four-bedroom apartments, all fully furnished for short- or long-term stays.
In addition to spacious, furnished apartments, Apartment Collection hotels will also have fitness centers, and some properties will have rooftop pools and terraces, communal gathering and workspaces, and on-site dining and retail.
As no Apartment Collection hotels are open yet, we don't have full details or reviews on the properties. Hilton is using words like unique, spacious, and furnished to describe the new brand, but it's not clear whether the collection will fit alongside luxury or mid-market brands. However, we do know Hilton plans to target all types of travelers, from families to business travelers.
Here's how Chris Nassetta, president and CEO of Hilton, describes the development:
“Apartment Collection by Hilton represents the next chapter in Hilton’s growth story and the ways we are evolving to meet growing guest demand for this dynamic segment of hospitality. With this new brand, we are continuing to pioneer the future of the hospitality industry, giving guests even more ways to choose Hilton for every stay, backed by our service and reliability.”
According to Hilton, the first apartments will be available to book in the first half of 2026 in New York City, Washington D.C., and Atlanta.
Apartment Collection by Hilton will be part of Hilton Honors
The Apartment Collection will participate in the Hilton Honors program. That means members can earn and spend their points on Apartment Collection stays. Furthermore, members will get elite status benefits throughout the collection, such as free Wi-Fi and exclusive discounts — though details beyond this are limited.
It's unlikely that Hilton Gold (and higher) elites will receive food & beverage credits/free breakfast, late checkout, or upgrades. And base earning rates may be lower than what Hilton Honors members would earn at a full-service hotel. We will keep an ear out for details like these and update this post when we learn specifics.
If you want to secure Hilton Honors elite status before your next Hilton stay, getting a Hilton credit card is the easiest way of doing so:
- Get Hilton Honors™ Silver Status via the Hilton Honors American Express Card
- Get Hilton Honors™ Gold Status via the Hilton Honors American Express Surpass® Card or The Hilton Honors American Express Business Card
Enrollment is required for select Amex benefits.
(Terms apply)
- Earn 7X Points per dollar on eligible purchases charged directly with a hotel or resort within the Hilton Honors portfolio of brands
- Earn 5X Points per dollar on eligible purchases at U.S. restaurants, at U.S. supermarkets, and at U.S. gas stations
- Earn 3X Points for all other eligible purchases on your Card.
(Terms Apply)
- 12X bonus points for each dollar of eligible purchases charged on your card directly with a hotel or resort within the Hilton portfolio
- 6X bonus points for each dollar of eligible purchases on your card at U.S. restaurants, U.S. supermarkets, and U.S. gas stations
- 4X bonus points on U.S online retail purchases
- 3X bonus points for all other eligible purchases on your card
(Terms apply)
- 12X Hilton Honors points on eligible purchases made directly with hotels and resorts in the Hilton portfolio
- 5X Hilton Honors points on the first $100,000 spent per calendar year on other eligible purchases; 3X thereafter
Apartment Collection locations
Upcoming Apartment Collection properties are planned for the following cities across the U.S.:
- Arlington, VA
- Atlanta, GA
- Austin, TX
- Huntsville, AL
- Nashville, TN
- New York City, NY
- Pittsburgh, PA
- Phoenix, AZ
- Reno, NV
- Salt Lake City, UT
- San Antonio, TX
- Washington, D.C.
The real question is how soon these hotels will open. Hilton launched LivSmart Studios in January 2024, yet only two hotels in that brand are currently open, with one more scheduled to open in June 2026.
Our Take
As with any new hotel brand announcement, we have to wait for the new hotels to open to see what the real-world conditions are. Often, plans have to be accepted with a grain of salt.
Unlike IHG acquiring Ruby Hotels — which already had 20 established properties — this new brand could be more like IHG announcing Garner Hotels in January 2024, which has only opened five properties in the past two years.
The good news is that Hilton is continuing to expand into a travel segment that is quite popular these days. From staycations to business and family trips, travelers are more keen than ever to stay at a property with home-like amenities, such as those Airbnb has provided for years.
For rates and fees of the cards mentioned in this post, please visit the following links: Hilton Honors American Express Card (Rates & Fees), Hilton Honors American Express Surpass® Card (Rates & Fees), and The Hilton Honors American Express Business Card (Rates & Fees)
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