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Hertz has made a significant devaluation to their award chart with no advance notice. The Gold Plus Rewards program has raised the number of points required for standard awards on daily and weekly rentals.
Key Details
At the low end of the devaluation, daily rentals on compact through premium vehicle classes went up 11% from 650 to 750 points. The worst change is weekly rates for specialty vehicles, which skyrocketed more than 70% from 4,400 to 7,500. The only positive change is that Adrenaline Collection vehicles, which were previously priced together with the Prestige Collection, went down from 2,300 to 2,200 points per day and from 11,500 to 11,000 points per week.
You can find current award pricing on the Hertz website. Unfortunately, there doesn't seem to be much residual evidence of the old pricing. We built a comparison chart to highlight the price changes using an archived web history of the Hertz award chart.
Our Take
There is a difference between not giving members prior notice and making no announcement whatsoever about a change. When a loyalty program doesn’t give any advance notice, it severely undermines members' ability to plan for the future. This is a poor way to reward customer loyalty, but announcing a change—even after the fact—still provides a degree of transparency.
In this case, it seems Hertz is content to pretend that a change hasn’t happened at all. The current website has no mention of a price change, and we couldn’t find any official press release. Unannounced changes like this are extremely frustrating. When the Internet Archive Wayback Machine is the only way to hold a program accountable for changes, there is a serious communication problem.
Source: One Mile at a Time
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