AwardWallet receives compensation from advertising partners for links on the blog. The opinions expressed here are our own and have not been reviewed, provided, or approved by any bank advertiser. Here's our complete list of Advertisers. Offers for Bank of America cards mentioned in this post have been updated as of 06/11/2025
Offers for the Atmos™ Rewards Ascent Visa Signature® card and The Bilt Mastercard® are not available through this site. Some offers may have expired. Please see our card marketplace for available offers
Alaska Airlines offers a neat program called Atmos Rewards Unlocked, giving members the chance to use their hard-earned points for exclusive events and experiences. Some of these experiences start at just 10,000 points and can include things like concert tickets, sporting events, travel packages, or food and wine tastings.
So, how do you redeem points for Atmos Rewards Unlocked experiences? Let's take a look.
Page Contents
What Is Atmos Rewards Unlocked?
Much like similar programs from other airlines, Atmos Rewards Unlocked lets members bid on or directly purchase access to unique events using points. Think VIP concert tickets, box seats at games, private dining, or curated travel packages.
The events span categories such as sports, concerts, food and wine, and more, although prices vary widely. I’m not much of a sports fan myself, but redeeming 10,000 points for access to the Atmos Suite at T-Mobile Park in Seattle to see the Seattle Mariners play the Houston Astros seems like a great deal. You don’t just get to attend the game; food and drinks are included, too.
How to Redeem Atmos Rewards Points for Unique Experiences
To start redeeming your Alaska Airlines points — or just window shop — head to the Atmos Rewards Unlocked website and sign in. The landing page gives an overview of the program along with a few featured experiences.
At the top of the site, you’ll find filters to help sort through the options. You can separate auctions from fixed-price experiences, filter by interest (such as food and wine or sports), set a price range, and select specific locations.
Clicking on any listing expands the event details, which may include seating info, dates, and terms and conditions. For “buy now” options, you can add the experience directly to your cart and check out. For auctions, you’ll enter the number of points you’re willing to bid and wait for the auction to close. If you win, you’ll be notified by email with the next steps.
Keep in mind that points are deducted from your Atmos Rewards account at the time of purchase, and they are nonrefundable — even if you can’t attend the event.
Get a Discount on Unlocked Redemptions via Milestone Rewards
Elite members can unlock special discounts on Atmos Rewards Unlocked redemptions by reaching certain milestone rewards thresholds. These perks aren’t automatic; you’ll need to choose them from a list of available benefits once you hit each threshold:
- 55K milestone: Choose a discount of 10,000 points off an Atmos Rewards Unlocked redemption
- 85K milestone: Choose a discount of 25,000 points off an Atmos Rewards Unlocked redemption
- 150K milestone: Choose a discount of 25,000 points off an Atmos Rewards Unlocked redemption
- 200K milestone: Choose a discount of 25,000 points off an Atmos Rewards Unlocked redemption
- 250K milestone: Choose a discount of 25,000 points off an Atmos Rewards Unlocked redemption
To reiterate, you don’t automatically receive these discounts. They must be selected from a broader list of milestone rewards. The value ultimately depends on how much you plan to engage with Atmos Rewards Unlocked experiences compared to the other options available at each milestone threshold.
Top Off Your Alaska Atmos Rewards Account to Redeem
There are plenty of ways to grow your balance of Atmos Rewards points. Here are some of the top methods:
Buy Alaska points
If you do not have enough points to cover the full cost of an auction or “buy now” event, you can consider topping up your account by purchasing Alaska points.
The Atmos Rewards Unlocked site includes a link to purchase points. While buying points is rarely a good deal, it may be worth it if you only need a small amount to complete a redemption.
Leverage co-branded credit cards and transfer partners
If you don't need points right away but want to build your balance for a future redemption, you might consider applying for a co-branded Atmos Rewards credit card, such as the Atmos™ Rewards Ascent Visa Signature® card. Alternatively, Bilt Rewards and Marriott Bonvoy have suites of credit cards with rewards that can be transferred to Atmos Rewards.
For additional strategies to boost your Atmos Rewards balance, consult our Atmos Rewards guide.
Bottom Line
I appreciate that airlines are finding new ways for members to use their points. And with some of these experiences starting at just 10,000 points, it’s definitely worth taking a look. That’s the same price you’d sometimes pay for a one-way flight! But here, you might be getting VIP access to a concert or a suite at a game. From food and wine to live events, there’s real potential to get more from your points than ever before.
