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A few weeks ago my brother was approved for a Citi Premier® Card. He was away when the card came in the mail and it took him a couple of weeks to finally activate the card. He'll meet his minimum spend requirement without issue, but today he received an email from Citi reminding him about his bonus and timeline to meet the spend requirement to receive that bonus.
Considering all the rules for credit card applications, Chase's 5/24 rule, Bank of America's 2/3/4 policy, and Amex's new Bonus Eligibility Tool, which appear to be put in place to limit bonuses and their abuse (we can't blame the banks on this), its a pleasant surprise to see one of the banks being proactive about making sure their new customer will be a happy one.
This is a small and seemingly subtle/innocuous move by Citi, but one that'll stick with my family and me. Being proactive, reminding my brother about his card account, and letting him know what he needs to do by when is a great way to establish a rapport with a customer.
Taking things a step further, I'd love to see Citi educate their customers on the benefits of the card that aren't discussed all that much, including how to leverage the value of ThankYou Rewards. But, if they don't, we'll continue to do it here.
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