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United Airlines is out with a targeted offer of bonus miles for MileagePlus members. The revenue-based promotion is tiered over three levels, the more you spend, the higher your bonus.
Although most of the offers sit around the 50k bonus miles mark, this thread on Flyertalk has an offer of 266,000 bonus miles for $37k spend on the first page, and the biggest we have seen to date is a whopping 324,000 miles for $50k spend. The offers appear to be targeted around your recent history with United, but it's hard to say for certain.
A Few Things To Note
- The target spending requirements for bonus miles are not based on total spend, but on the ‘base fare’ plus carrier-imposed surcharges; it doesn’t include government taxes or charges.
- Tickets issued by United but flown by partner airlines don’t count towards spend, only United® and United Express®
- You must register before booking fights for the tickets to count towards spending thresholds
- Final date to register is November 15, 2016
- Offer valid for travel between May 25 and November 30, 2016
How To Find Out If You Are Targeted
Quite a few MileagePlus members received emails for this offer but if you didn’t find one in your inbox don’t fret. You can head over to the promotion page and enter your MileagePlus number to check your eligibility here.
Final Thoughts
Although it’s hard to be a fanboy of any revenue based mileage program due to the loss of leverage on miles, I see this promotion as a fantastic extension of the revenue model, throwing a tiered spending target into the mix. Mileage run worthy? You’d need to crunch the numbers, and remember, the spending requirements are not based on total spend but on spend minus all government taxes and charges.
If you fly for business or have any unbooked United flights to fly before November 30, a lot of the target spends we have seen are realistic (maybe not the $50k but who knows). United have been pushing hard to re-engage inactive MileagePlus members lately, handing out complimentary status upgrades and now some decent bonus miles to add to the incentives. Did you receive any offer? Is it generous enough to have you flying United?
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