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Hilton has published its quarterly award rate adjustments which will take effect on July 13, 2016. Unlike the majority of rewards programs which make large changes on a less frequent basis, Hilton makes changes to its award redemptions on an ongoing basis and publishes them on the Honors website.
The 2016 summer quarter sees 33 hotels changing award rates, 20 increasing and 13 decreasing. While there is one hotel increasing in Turkey, one dropping in Malaysia, and three decreasing in the UK, the rest of the changes, both up and down, are all for U.S. hotels this time around. With over 4,600 hotels spread across more than 100 countries, it represents only a small fraction of Hilton's properties.
The changes can be somewhat deceiving with Hilton Honors due to the dynamic pricing structure of its awards.
The Honors website describes Hilton's award rates as ‘seasonal pricing' with the number of points required increasing and decreasing depending on whether the property is in a peak or off-peak period. While it makes sense from Hilton's perspective, it makes it hard to leverage the program for aspirational rewards.
If you are planning to book an award stay at a hotel on the list of properties increasing, you will need to book before July 13. Likewise, if you intend to book a hotel on the list of hotels that will be decreasing, hold off until July 13 to make your reservation — prices are dependent on when you book, not when you stay.
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