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Hyatt Studios is the newest hotel brand to join the ranks of other extended-stay properties — with the first built-from-scratch locations scheduled to open by the end of 2024. Here's what we know so far about Hyatt Studios and how it compares to similar brands.
Who the Hyatt Studios Brand is Targeting
It seems like hotel chains are racing to see who can announce the most brands for ever-growing portfolios. Many of the new brands are focusing on extended-stay, home-away-from-home properties.
These cater to the location-independent entrepreneur, the digital nomad, the longer work trips, and extended vacations (whether solo or as a family). Properties usually have separate rooms, a kitchen or kitchenette, and amenities for long-term stays — such as washers and dryers, communal facilities, etc.
Competing brands include Apartments by Marriott Bonvoy (announced in November 2022) and the Hilton Home2 brand.
Hyatt already has other select service brands that fall into the same pricing scale. Those include Hyatt House, Hyatt Place, and Caption by Hyatt. These brands each have a targeted audience. Not everyone needs a separate kitchen, a 24-hour co-working space, or a pet-friendly room.
Currently, there are over 100 Hyatt House properties and over 300 Hyatt Place properties in the U.S. There is only one Caption by Hyatt so far, located in Memphis, Tennessee. Another brand in this price point is UrCove — an “upper midscale” Hyatt brand with locations only in China at present.
The press release for Hyatt Studios states:
“Guestrooms will marry form with function and offer suites with kitchen amenities to provide comfort during extended trips away from home. The Hyatt Studios food and beverage experience will include a complimentary grab-and-go breakfast and a best-in-class, 24-hour market with a wide variety of options to satisfy extended-stay guests – from health-conscious snacks and ready-made meals to sweet and savory staples to fulfill travel cravings, all of which can be prepared and enjoyed in the guestroom’s kitchen featuring a multi-function convection microwave.”
What We Know So Far About Hyatt Studios
From the announcement, I think the best way to describe Hyatt Studios is exactly as the name implies: studio apartments in a hotel property. This appeals to a specific type of traveler. There are some interesting features mentioned, such as the combination of a kitchen for cooking your own meals plus grab-and-go breakfasts.
Unfortunately, we don't know specifics about this new brand or its upcoming locations. But, over 100 hotels have signed letters of interest in the brand. And the first hotels are scheduled to open at the end of 2024.
Eventually, we will learn about prices, additional facilities, how these suites compare to other brands, and their specific locations.
Our Take
It will be very interesting to see which direction these new properties take. With only a small press release and three renderings currently available, there's not much detail available presently. It sounds like Hyatt is very interested in making these studios as user-friendly as possible. However, the concept is still up to the individual developers.
Travel is changing. More travelers are booking staycations, extended vacations, or traveling as digital nomads working abroad. I prefer longer trips these days, and having a workspace in my room is vital. The kitchen facilities are valuable also, even though I often prefer to sample the local restaurants and cuisine.
I see more of a demand for these types of studios, but they won't appeal to everyone. If nothing else, it will be a way to get credit for another World of Hyatt brand with the Brand Explorer perk.
Would you stay at the Hyatt Studios, or do you prefer a different type of hotel?
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