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Delta has been steadily chipping away at its loyalty program, and its latest move is yet another blow to its elite members. Competitors are taking note, with Alaska Airlines offering an unprecedented status match opportunity and now JetBlue joining in on the fray. Let's take a look at JetBlue's status match challenge, how it works, and whether disgruntled Delta elites should hop on board.
JetBlue Status Matches From Delta
JetBlue's TrueBlue program is doing its best to coax Delta loyalists away from the program by offering a status match opportunity. Here are the details:
- Statuses earned from matching are valid until December 30, 2023.
- Valid for the first 30,000 people to sign up.
- You just apply at this link by October 31, 2023.
- Maintain status through 2024 by completing one of these two activities:
The JetBlue status you'll receive and the number of tiles required to keep it depends on your current Delta status:
|Delta Medallion Level||JetBlue Elite Status Awarded||Tiles required to keep status through 2024|
For those unfamiliar with JetBlue's loyalty program, one tile is earned for every $100 spent on JetBlue flights, vacation packages, or Paisley by JetBlue purchases. Those with JetBlue co-branded credit cards also earn one tile for every $1,000 spent on the cards.
Is It Worth It?
You'll want to note that this status match is only available to those who've earned their Delta elite status through flying or credit card spend. Those who attained Delta status via a status match aren't eligible for the offer (this is verified during the application).
JetBlue's Mosaic elite status provides some very valuable benefits, such as Mint class upgrades, waived pet fees, and a Founderscard membership. However, the tile earning requirement to keep status is significant — especially if you're matched over to a high level of status.
Requiring just $600 in spending to keep Mosaic 1 status isn't bad, but spending $3,000 in three months may be a little more difficult for those matched to Mosaic 4. This is especially true considering JetBlue's limited route network.
The much simpler method to maintain status will be to apply (or hopefully already hold) a co-branded JetBlue credit card. JetBlue's cards are issued by Barclays, which has its own restrictions and rules for approval. Take this into consideration before applying.
If you're able to get a JetBlue credit card (or already have one) and will take advantage of the perks afforded by Mosaic status, this match opportunity is a no-brainer.
The Bottom Line
JetBlue is taking shots at Delta with this newest status match challenge. With an offer to match to its highest tier — and keep status through 2024 — this can make sense for many. However, the spending requirements for some customers may not be worthwhile, given JetBlue's limited flight network. This is especially true for top-tier matches. That said, if you're eligible to get a JetBlue credit card, this is an easy way to maintain elite status for less. If you're looking for a new home for your loyalty, Delta's competitors seem eager to grab your attention.
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