Survey Says: Travel Companies Make Us Madder Than Any Other Industry

If you are wondering which industry infuriates us the most, the answer is travel — at least according to an interesting new study. This time, the survey took a very innovative approach to compiling its data by examining the language in thousands of online reviews. The survey by Preply.com looked at emotive language in reviews and which brands and sectors it was associated with.

Not Surprising: Travel Makes Us Emotional

The survey looked at and ranked 16 sectors by Anger Quotient in their reviews. Unsurprisingly, travel stood out in the first place as the sector that makes us the most emotive. The best industry? Well, that was a tie between four sectors.

Looking at the sectors, it makes sense that we can get so passionate about travel. Traveling tends to be stressful due to having to meet strict timelines and deal with multiple people. Plus, there is a huge potential for delays and mishaps along the way.

By the same token, it is no surprise that Public, Local Services, Legal Services, and Government are at the bottom of the ladder. More often than not, we expect them to be slow and ponderous. So, when they are, we are not disappointed.

Companies That Make Us the Maddest

Several travel companies are included when it comes to companies that illicit the most emotional language from the public. However, the companies that lead the pack as the worst of the worst are Cash App and Instacart. The travel company that elicits the most emotional language is Expedia. When it comes to airlines, the worst performers are Wizz Air and Vueling.

Below are the companies that produce the most emotive language from the public.

Companies with the Best Ratings

As a whole, travel companies did poorly and are the ones that madden us the most. However, some travel companies did well, even making the list of companies that elicit the least emotional language from the general public. The top 10 list of companies featured four travel and travel-related companies: Jutfly, Uber, CheapOair, and RushMyPassport.

Here's the list of the top 15 companies that upset us the least:

Survey Methodology

The survey only looked at brands on trust pilot with a rating of 4.5 or less and a minimum of 500 reviews or more in the last 12 months. The researchers then analyzed the language in the reviews. And was able to determine the use of emotive language and derive an Anger Quotient for each brand and sector.

This type of research is a new leap in data analysis since it leverages the use of language to work out sentiments about products and brands. This differs from traditional methods, which require the survey taker to assign value themselves.

Our Take

While the thought of travel being a cause of stress and emotion at first glance seems counterintuitive, a deeper look reveals why this may be so. Travel is often the culmination of a large amount of planning, and a massive complex vacation can go horribly wrong due to a missed flight, oversold booking, or weather delay. All these can combine to make the travel process very stressful up to when you arrive at your destination.

That said, some competitors are outshining the others. Contrast Lyft — which generates lots of negative emotions — with Uber, which seems to be doing a stellar job. If generating good emotions was a measure of success, then Lyft has a lot of catching up to do.

AwardWallet Tip of The Day

Did you know that when you delete a travel segment from your Trips timeline, we simply hide it, so that it doesn't automatically import again. If you ever wish to recover that segment, click Show Deleted Segments.
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