Accor and Fairmont Programs to Merge in 2018 Accor and Fairmont Programs to Merge in 2018

Accor and Fairmont Programs to Merge in 2018

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Fairmont President’s Club and Le Club Accor Hotels have confirmed that their loyalty programs will be rolled into one on July 2, 2018. As you can see it with the current SPG Marriott merger, when handled well, program mergers can produce some new opportunities, but can also have some downsides.

How Will This Affect Status?

Fairmont and Accor have published a simple chart showing how your Fairmont status will be matched to Le Club Accor:

Accor and Fairmont Status Matching

However, if you hold status with both programs, things become a little more complicated. The chart below shows how your status will match up:

Accor and Fairmont Status Merging

Essentially, if your Accor status is higher than your Fairmont status, you will keep your Accor status through December 2018. If on the other hand, if your Fairmont status is higher, then you will move over to the higher status of the two. Whenever two programs possessing a different number of tiers match up, opportunities will arise, and it is no different here. The merger has created a couple of sweet spots for Le Club Accor Silver and Gold members:

Accor and Fairmont Status Merging Snip

If you hold Accor Silver, you are now better off going for Fairmont Premier (requiring 5 stays or 10 nights), and then you will be automatically merged to Accor Gold. Going directly with the Accor route you would need to stay another 20 nights after Silver to hit Gold.

The principle also applies if you hold Accor Gold and Fairmont Premier, where you will be matched to Accor Platinum. Going from Gold to Platinum with Le Club Accor you will need to stay 30 nights. However, when opting to pursue Fairmont Premier, you will only need 5 stays or 10 nights to be then matched to Accor Platinum.

In another sweet spot, if you hold Fairmont Premier or Platinum along with any level of Accor membership, you will be able to retain your new status until December 2019.

New Earning Structure

According to the Fairmont website, members will earn the following number of points per €10/$11.8 spent:

  • Classic members earn 25 points per €10
  • Silver members earn 31 points per €10
  • Gold members earn 37 points per €10
  • Platinum members earn 44 points per €10

The Downside

The main downside will be suffered by Fairmont Platinum Elites, who currently enjoy 2 suite upgrades and 2 room upgrades per year. This will now be replaced with a next category upgrade when available.

Also, the dining or Willow Steam spa health e-certificates will be lost to Fairmont Gold and Platinum members; which represents a loss of $50 or $100 depending on your status.

Our Take

Whenever two programs merge, there will always be upsides and downsides, and this case is no different. Although it is interesting that the biggest winners are Accor Silver and Gold members and the biggest losers are Fairmont Elites. Either way, you have from now until July 2018 to maximize your gain from the merger.

Source:  The Points Guy

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