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LifeMiles is targeting some travelers with a 15% bonus when signing up for Club LifeMiles — its monthly mileage subscription service — similar to a recent promotion earlier this year. But, it's not easy to understand how Club LifeMiles works, even without the promotion. So, let's show you how this program works.
How the Club LifeMiles Program Works
Club LifeMiles is a monthly membership program to buy LifeMiles. But, it works quite differently than other buy miles promotions. Members sign up to pay monthly for a year to buy miles. You'll get a set number of LifeMiles each month. In addition, LifeMiles awards bonus points every three months that you stay subscribed.
There are six tiers, depending on how much you want to spend monthly. Obviously, the higher tiers give you a better value for each point that you buy.
- $9.99 a month for 500 monthly miles — plus 2,000 bonus miles for a total of 8,000 miles a year
- $19.49 a month for 1,000 monthly miles — plus 4,000 bonus miles for a total of 16,000 miles a year
- $38.49 a month for 2,000 monthly miles — plus 8,000 bonus miles for a total of 32,000 miles a year
- $56.99 a month for 3,000 monthly miles — plus 12,000 bonus miles for a total of 48,000 miles a year
- $91.99 a month for 5,000 monthly miles — plus 20,000 bonus miles for a total of 80,000 miles a year
- $125.99 a month for 7,000 monthly miles — plus 28,000 bonus miles for a total of 112,000 miles a year
A bonus is paid each quarter, but that bonus depends on how long you've subscribed. For example, the “Plan 500” pays out bonuses as:
- 200 bonus LifeMiles after 3 months
- 300 bonus LifeMiles after 6 months
- 500 bonus LifeMiles after 9 months
- 1,000 bonus LifeMiles after 12 months
So, you need to subscribe for an entire 12-month period before you get the best effective purchase rates. If you do, it comes to the following values:
- $119.88 over 12 months to get 8,000 miles = 1.50 cents per mile
- $233.88 over 12 months to get 16,000 miles = 1.46 cents per mile
- $461.88 over 12 months to get 32,000 miles = 1.44 cents per mile
- $683.88 over 12 months to get 48,000 miles = 1.42 cents per mile
- $1103.88 over 12 months to get 80,000 miles = 1.38 cents per mile
- $1511.88 over 12 months to get 112,000 miles = 1.35 cents per mile
Club LifeMiles Targeted 15% Bonus
LifeMiles has targeted certain travelers to receive an additional 15% bonus when signing up for Club LifeMiles by April 16, 2021.
As if Club LifeMiles wasn't complicated enough, this bonus takes the confusion to the next level. The 15% bonus is on top of the annual bonus paid on each plan. But, you don't have to wait until the end of the year to get this bonus. The 15% bonus is paid after the second month of membership.
Let's show you how this works for the largest “Plan 7,000” package:
Does This Promotion Make Sense?
Considering the 15% bonus with the highest tier would only get you 4,200 bonus miles, it would bring the value of the miles down to 1.30 cents per mile. LifeMiles has run multiple buy points sales for just 1.1 cents each, so there's no need to jump through these hoops to get a purchase rate of 1.3 cents.
On top of that, you can transfer miles from American Express Membership Rewards (1:1 transfer rate), Citi ThankYou Rewards (1:1), Capital One Rewards (4:3), and Marriott Bonvoy (3:1 with a 5,000 LifeMile bonus for transferring 60,000 Bonvoy points).
Basically, we think that there are much better ways to get your LifeMiles than by signing up for Club LifeMiles. But, if this monthly subscription program works for you, then go for it.
Don't forget that Avianca is a member of Star Alliance, and LifeMiles is one of a few airline programs that doesn't impose fuel surcharges on certain awards. Avianca also doesn't charge any close-in booking fees. Don't forget to check out our article on the Avianca LifeMiles Program Overview and Sweet Spots.
So, having Avianca LifeMiles is still probably a good idea. It just comes down to how you're going to get them. We'll keep our eyes out for better deals to pass on to you.
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