Norwegian Targets Africa and the Far East

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Norwegian has announced that it has its eyes firmly set on expanding its routes into Asia and Africa. This comes on the heels of Norwegian expanding its route network to the US twice over the last couple of months. The company’s CEO confirmed to the UK’s Telegraph that the company is seriously considering expanding its route to Africa and Asia, and while there is no current concrete plans the company is looking to head further afield in its bid to revolutionize budget-long-haul travel.

Norwegian 787

Currently Norwegian only flies to Thailand, however Norwegian CEO Bjorn Kos named Nigeria and South Africa as possible routes of interest to the company, in addition to opening new routes to Japan and China, although he did not specify specific destinations. The new routes to South Africa will add more competition to routes already dominated by British Airways and Virgin Atlantic.

Norwegian is already revolutionizing budget transatlantic travel, but the company is also looking to integrate its schedule with other low-cost carriers in Europe, which will open up many more destinations for travelers, as they seamlessly connect from one low-cost carrier to another. This latest development will surely give some of the major carriers some food for thought—since they currently have a virtual monopoly on multi-connection trips, seeing a competitive cabal of low-cost budget carriers enter the market will definitely give them a headache.

Our Take

This is another great move by Norwegian, and will surely cement its place as a big competitor in the transatlantic market. The ability to book a flight from the US to Africa or Asia with a low-cost carrier is the needed competition on a route otherwise dominated by legacy carriers. The next few months should be interesting as we eagerly await the latest exciting announcement from Norwegian.

Source: Points with a Crew

Norwegian Targets Africa and the Far East
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