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Update: The booking window for this promotion has closed. If you booked your flights, you have until September 30, 2025 to complete them.
SAS EuroBonus launched a promotion giving you a 25% discount on award bookings. The promotion is valid for bookings made by May 18, 2025. Considering typical SAS award pricing, this promotion can be very lucrative if you can make it work for you.
SAS EuroBonus Award Sale Key Terms
- Receive a 25% discount on award bookings in the following cabins: SAS Go Bonus, SAS Plus Bonus, and SAS Business Bonus
- This promotion is valid for bookings made by May 18, 2025.
- The offer travel window is through September 30, 2025.
- The promotion applies to both one-way and round-trip awards.
- Children aged 2-11 are eligible for the promotion on top of the 50% discount they already receive.
During this 25% discount, award flights between the U.S. and Europe will price at the following rates:
- Go Bonus (economy): 30,000 => 22,500
- Plus Bonus (premium economy): 40,000 => 30,000
- Business Bonus (business class): 50,000 => 37,500
Fly Business Class Between the U.S. and Europe From 37,500 SAS Points
SAS already offers excellent pricing for award flights between Europe and the U.S. — particularly in business class. Typically, one-way business class awards between the U.S. and Europe will set you back just 50,000 points plus taxes and fees. During this SAS award sale, the price drops to a stunning 37,500 points plus taxes and fees.
While excellent pricing is great news, the devil is often in availability. Fortunately, we looked around and found plenty of flight options available on flights from Copenhagen.
For instance, we found award space from Copenhagen CPH to Washington IAD on June 11, 2025, for 50,000 — or 37,500 points with the promotion.
In addition, we also found award space from Copenhagen CPH to New York JFK on June 25, 2025, for 50,000 — or 37,500 points with the promotion.
Finally and best of all in terms of value, we found award space from Copenhagen CPH to San Francisco SFO on June 11, 2025, for 50,000 — or 37,500 points with the promotion.
Our Take
This promotion can be very lucrative and provide you with a fantastic return on your points. However, the offer is of limited value if you don’t already have a healthy balance of SAS points. Unfortunately, SAS is not a transfer partner with any flexible reward point currencies in the U.S.
If you are U.K.-based, you can transfer U.K. American Express Membership Rewards points to SAS EuroBonus. Amex says the transfer can take up to 5 days, but AwardWallet users have waited an average of 17 hours for transfers to complete. Still, couple that with the tight promotion booking window, and transferring your hard-earned points is a risk that is not worth taking since you might miss the booking window.
That said, this offer is excellent if you have an existing SAS points balance — especially for those who took advantage of the SAS EuroBonus Points Millionaire challenge.
H/T: Travel Dealz
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