SAS Makes a U-Turn on its Outstanding Hertz Promotion SAS Makes a U-Turn on its Outstanding Hertz Promotion

SAS Makes a U-Turn on its Outstanding Hertz Promotion

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Last week we reported on the outstanding promotion from SAS and Hertz, and unfortunately, as with all promotions that are almost too good to be true, SAS Euro Bonus has done a U-turn and modified their terms and conditions to make it somewhat harder to pick up 5,000 bonus miles.

EuroBonus 25th Birthday Campaign with Hertz

The original promotion to celebrate SAS’s Euro Bonus 25th Birthday was offering a 5,000-mile bonus for every rental with Hertz regardless of duration. This meant that if you lived near a Hertz location with some excellent prices, you could pick up a car every other day and rack up some serious miles in bonuses. With some planning, you would be effectively picking up miles for less than half a cent each.

Needless to say, while some people would have just directed regular car rentals towards this promotion, others who play the points and miles game were going to be taking advantage of the promo. Well, all that has changed since now SAS has made a subtle addition to their terms and conditions.

  • For Domestic US & Canada rentals, there is a minimum rental requirement of 3 days.

For other customers, there is no change to the terms and conditions, and there still is no minimum length requirement to qualify for the bonus miles.

Our Take

It stinks when a company modifies a promotion after its launch, but it does happen on a regular basis as customers spot loopholes in various deals. The key question here is will SAS honor the points for people who have already made reservations in the US and Canadian markets or will they not earn any bonus miles? Even though the T&C explicitly prohibit recourse to the courts, in practice, they may be impossible to enforce, although whether it is worth it for a few miles is another question. Only time will tell whether SAS will hold this promotion as is, or will also modify it for non-US and Canadian rentals.

Source: One Mile at a Time

5 / 5 - (5 votes)
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