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Hyatt and Small Luxury Hotels Of The World (SLH) have announced a loyalty partnership. At the moment details about the new deal are thin on the ground, and we will have to wait for more information to emerge. One thing we do know is that World of Hyatt members will have the chance to earn and redeem points, as well as receive elite night credit for stays at SLH.
More Questions Than Answers
It is always good when elites of one program see their benefits extended to another, and while this partnership is welcome, it does throw up a host of questions. One phrase to note in the press release is:
“to bring World of Hyatt members opportunities to enjoy loyalty benefits in many more places.”
Does this mean that the agreement is not reciprocal? This would be odd since SLH have started their own loyalty program ‘INVITED.’
Other questions that come up include:
- What exact benefits do Hyatt elites get at SLH?
- What is the level of reciprocation between both programs?
- At what rates will members be able to earn and burn?
Our Take
Depending on the level of integration and the perks and benefits extended to World of Hyatt members at SLH this has the potential to be a great move. Consider that Hyatt is a relatively small group with 700 hotels around the world, while SLH is only slightly less with 500 properties. A deep integration would mean World of Hyatt members nearly double the number of hotels they have elite benefits at overnight, which is fantastic news!
Source: One Mile At A Time
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I’m new to this, and so I’m perusing a lot of older posts trying to gather information and learn the game. Does anyone know if there’s a follow-up post to this with more details and if the partnership is still a thing?
Hyatt needs more hotels in Europe!
I’m wondering whether there will be any reciprocal benefits for those SLH members who acquired status via their Amex cards. But it seems like this will just end up being a win for Hyatt members instead.
I cannot wait to see the published
benefits.
AT least more options are opening up . Some top quality hotels are in the SLH Group .
Do you think they will do status matching ?
I don’t see using the SLH locations, but more options is always better.
Let’s see what are these benefits and if they work in both sense.
Very excited about this. If SLH offers some or all of the current Hyatt elite benefits, this opens up dozens of great hotels in Europe.
This is fantastic. They have some lovely properties.
This does open up 500+ new redemption options, but I suspect redemption rates will not be great.
Wow….never saw this coming, Interesting and exciting news!
LOVE LOVE LOVE Park Hyatt Sydney, absolutely divine 🙂
hopefully this will be just as good as the FHR program but only time will tell
most definitely not. they’re not based on the same principles or structure.
Is this in response to the Marriott/SPG merger. In my eyes, Hyatt has to do something like this to stay competitive.
I wonder if we will see other brands partner with these types of luxury groupings? Would be nice to see point earning at Leading Hotels of the World and Historic Hotels of America, too.
If this pans out well for cc users (free night works or points are fairly cheap) I think this easily pushes them ahead of Marriott.
Love SLH so the partnership should be great.
Same here. For those unfamiliar, SLH has some pretty amazing properties/ locales in its portfolio. This could be a really interesting partnership.
I’m already a tiered status member in SLH, do you know if this will stay the same or do we get similar status now in Hyatt?
At this stage, we don’t know.
Great news, prima facie. Let’s see what’s in the fine print…
So, I take it you’re a lawyer?
Maybe they will roll into one, like Marriot / SPG / Ritz-Carlton.
Watching this space…
Imagine if they all joined hands, for one massive loyalty program.
That would make things very simple.
I like this. Hopefully it’s something useful when it’s finally out.
I find the leading hotels program to be very overpriced compared to what you get.
I’m going to be an optimist and think positively about this. Redemption rates will be the key as well as reciprocal benefits. Some of these SLH properties are mucho dinero so it will be interesting to see what the final program agreed to by both parties will be.
Hyatt has pretty good redemption value, so I’m optimistic we’ll be able to at least find some great sweet spots through this.
Will I be able to use my Hyatt free night certificates at SLH?
I highly doubt it, but at this point we do not know.