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SPG has been a market leader when it comes to strategic partnerships to enhance the value of their reward programs to Elite members. Recently we reported that SPG Platinum members will now benefit from upgrades to Comfort+ with Delta Air Lines.
One of Starwood's other partnership was with Caesars Palace; the partnership which launched in January 2014 is set to end on December 31, 2016.
The Historic Agreement
Under the current agreement, SPG members could earn and redeem their points at Caesars properties in Nevada, Louisiana, and New Jersey. On the other hand, Caesars Total Rewards members were eligible to pick up extra credit for their stays at Starwood properties. SPG Elites could also get CIP access status when visiting Caesars properties, although other benefits were never part of the promotion.
How The Deal Will End
Starting January 1, 2017, you will no longer be able to make bookings at Caesars properties using your Starpoints. However, existing reservations and ones made prior to the cutoff date will be honored. If you want to cancel before the end of December, you can do so at SPG.com. After the end of the partnership, you will have to email SPG to have a customer service agent cancel the reservation manually.
The Real Impact
It is never great news when a points-earning opportunity or a way of leveraging status across several companies ends. However, SPG has always been innovative with its partnerships so hopefully there should be more opportunities in the future. For those who valued the status benefit with Caesars, they can always opt for the FoundersCard, which includes Diamond status in the Total Rewards program. This will give you a $100 annual dining credit, waived resort fees, priority check-in, and access to Diamond lounges, amongst other benefits.
Caesars properties were a way to rack up some extra stay and night credits while allowing you to stay at on-strip properties when in Vegas; something Starwood lacked. Given Marriott's takeover of Starwood, we really can't be too surprised with this occurrence; nonetheless, it is a benefit loss.
Source: View from the Wing/Gary Leff
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