Why I’m Giving up My Alaska MVP Status to Fly Southwest Airlines in 2024 Why I’m Giving up My Alaska MVP Status to Fly Southwest Airlines in 2024

Why I’m Giving up My Alaska MVP Status to Fly Southwest Airlines in 2024

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My love affair with Alaska Airlines is officially over.

I live 30 minutes from Portland International Airport (PDX), an Alaska hub and have loyally flown Alaska Airlines for years. While my spouse scores frequent first-class upgrades by maintaining elite Alaska status year after year primarily through work travel, I’m in that annoying spot where I travel just enough for work and pleasure to grind out Alaska’s lowest tier of status: MVP.

Alaska MVP Status offers priority check-in and boarding, two free checked bags, preferred seating, express security lines at select airports, and an Alaska Lounge membership discount. It also offers upgrades to premium and first class — at least in theory. But I can’t remember a time I’ve been upgraded with MVP status, even to premium class. And because I’m taller than average and frequently take flights over 5 hours long, upgrades are the most valuable part of status to me.

Even if it means giving up nonstop flights, fewer delays, and a smooth boarding process, I’m going to stop spending thousands of dollars per year on Alaska Airlines flights.

I never thought I’d say this, but I’m flying Southwest Airlines next year.

Why I’m Switching to Southwest Airlines

I’ve been aware of the Southwest Airlines Companion Pass points and miles sweet spot for years, but the inconvenience of flying Southwest from an Alaska hub kept me loyal to Alaska Airlines.

That is until I did the math for next year’s family trips.

We’re a family of five. If my husband and I each earn a Southwest Companion Pass opening credit cards as detailed below, we’ll pay a combined $336 in annual fees to hold those cards for at least one year. We’ll earn a combined 330,000 Rapid Rewards welcome bonus and referral points, as well as two Companion Passes good through 2025.

Depending on Southwest’s 2024 sales, these points and passes could help fly our family of five to Los Angeles, Hawaii, Chicago, and New York for less than $60 in taxes per trip next year, bringing the total out-of-pocket cost of next year’s family flights to $576.

Paying $576 for even one of next year’s family vacations sounds too good to be true. To take even one of those family trips on Alaska Airlines would cost us three times that much — or exhaust all our accrued Alaska miles.

How We’re Earning Two Southwest Companion Passes

To earn a Southwest Companion Pass, a traveler must earn 135,000 Rapid Rewards in a single calendar year. Sure, you can do so by earning 135,000 points through flights, but it's much easier to do so by opening a couple of Southwest credit cards and timing out when you meet the minimum spending requirement.

There are several card combinations one could open in order to earn the required 135,000 Rapid Rewards. Depending on the current Southwest sign-up bonuses, you'll likely need to sign up for one personal Southwest card and one small business credit card.

Southwest Rapid Rewards® Plus Credit Card
Southwest Rapid Rewards® Plus Credit Card
Annual Fee$99
Welcome Bonus Limited Time Offer: Our best points offer this year, earn 100,000 bonus points after spending $4,000 on purchases in the first 5 months from account opening.
The Southwest Rapid Rewards® Plus Credit Card is the most cost-effective option for enjoying Southwest benefits. Cardholders receive 2 EarlyBird Check-Ins per year, 25% back on inflight purchases, and a boost of 10,000 Companion Pass qualifying points annually, all at a lower annual fee compared to other Southwest-branded cards. The card offers 3,000 anniversary points, and 2 points per $1 spent on Southwest® purchases.
  • Limited Time Offer: Our best points offer this year, earn 100,000 bonus points after spending $4,000 on purchases in the first 5 months from account opening.
  • 3,000 anniversary points each year.
  • Earn 2 points per $1 spent on Southwest Airlines® purchases
  • Earn 2 points for every $1 you spend at gas stations and grocery stores on the first $5,000 in combined purchases per anniversary year
  • Cardmembers and up to 8 additional passengers in the same reservation can check their first bag at no additional cost.
  • Select a Standard seat within 48 hours prior to departure, when available.
  • Earn 1 point for every $1 spent on all other purchases.
  • No foreign transaction fees.
  • Member FDIC
  • Rates & Fees
  • 2X points per $1 spent on Southwest® purchases
  • 2 points for every $1 you spend at gas stations and grocery stores on the first $5,000 in combined purchases per anniversary year
  • 1X point per $1 spent on all other purchases

My husband and I each opened one personal Southwest card — when it was offering an elevated bonus — plus the Southwest® Rapid Rewards® Premier Business Credit Card.

Southwest® Rapid Rewards® Premier Business Credit Card
Southwest® Rapid Rewards® Premier Business Credit Card
Annual Fee$149
Welcome Bonus Earn 60,000 points after you spend $3,000 on purchases in the first 3 months your account is open.
The Southwest Rapid Rewards® Premier Business Credit Card is designed for business travelers frequenting Southwest Airlines. Key benefits include earning 3X points on Southwest purchases, 2X points at gas stations and restaurants (on the first $8,000 in combined purchases per year), and 1X points on all other purchases. Cardholders receive 6,000 anniversary points each year, 2 EarlyBird Check-Ins annually, and 25% back on inflight purchases. Additional features include earning unlimited tier qualifying points towards A-List status, up to $500 in statement credits annually for points transfers, and comprehensive travel and purchase protections, plus you'll pay no foreign transaction fees.
  • Earn 60,000 points after you spend $3,000 on purchases in the first 3 months your account is open.
  • 6,000 bonus points after your Cardmember anniversary.
  • Earn 3X points on Southwest Airlines® purchases.
  • Earn 2 points for every $1 you spend at gas stations and restaurants on the first $8,000 in combined purchases per year
  • First checked bag free for Cardmembers and up to 8 additional passengers in the same reservation.
  • Select a Standard or Preferred seat within 48 hours prior to departure, when available.*
  • Cardmembers and up to 8 passengers in the same reservation will board with Group 5 giving them earlier access to overhead bins.*
  • No foreign transaction fees.
  • Member FDIC
  • Rates & Fees
  • 3X points per $1 spent on Southwest® purchases
  • 2X points per $1 spent at gas stations and restaurants on the first $8,000 in combined purchases per year
  • 1X point per $1 spent on all other purchases

To help boost my balance by another 20,000 Rapid Rewards points, I opened a Southwest card first and then referred my husband to earn a referral bonus.

The key is that we will not spend the last dollar on either card until after January 1, 2024. That way, the bonus points will hit our accounts in 2024, meaning we will earn the Southwest Companion Pass for almost two full years.

Comparing the Alaska Companion Fare with the Southwest Airlines Companion Pass

Let's put it bluntly: The Southwest Airlines Companion Pass is far superior to Alaska’s Companion Fare.

For one thing, one annual Alaska’s Companion Fare is a cardholder benefit. Before 2023, Alaska Airlines Visa Signature® credit card cardholders earned this Companion Fare by simply paying the annual fee on their Alaska Airlines Visa. Not anymore. Starting with cards opened in 2023, Alaska cardholders must spend $6,000 annually on the card to earn one Companion Fare for the next year.

My husband and I both hold Alaska Airlines credit cards opened before 2023 with grandfathered no-spend-required companion fares. We use those annually to save hundreds on nonstop flights to Mexico, Hawaii, or Orlando. But it costs $99 plus taxes and fees to add a companion to your fare, and you may only add a companion to a cash fare. On Alaska Airlines, you can’t add companions to award fares.

Compare that with the Southwest Airlines Companion Pass, which you can use an unlimited number of times while paying only $11.20 in taxes for a domestic roundtrip flight. Also, you can add your named companion to both award and cash flights, increasing the pass' value by leaps and bounds. And even though you have to name your companion with Southwest’s Companion Pass, you can change it twice, naming up to three different companions each year.

Tradeoffs

What we’re giving up, of course, are the valuable miles we accrue flying Alaska every year. Because Alaska is part of the Oneworld Alliance, fliers can redeem Alaska miles for international flights on partner airlines.

But flying isn’t the only way to earn Alaska miles. Bank of America offers both personal and business Alaska Airlines co-branded credit cards. Depending on the welcome bonus promotion, opening one card could provide enough points for a one-way business class or roundtrip economy ticket on a partner airline.

Alaska Airlines Visa Signature® credit card
Alaska Airlines Visa Signature® credit card
Annual Fee$95
Limited Time Online Offer: 50,000 bonus miles plus buy one ticket, get one for just the taxes and fees ($0 fare plus taxes and fees from $23) with this offer. To qualify, make $3,000 or more in purchases within the first 90 days of opening your account.
The Alaska Airlines Visa Signature® credit card offers cardholders 3 miles per dollar on eligible Alaska Airlines purchases and 2 miles per dollar on everyday purchases like gas, local transit including ride share, cable, and select streaming services. Other benefits include Alaska’s Famous Companion Fare™ annually from $122 ($99 fare plus taxes and fees from $23) after spending $6K in the previous anniversary year, priority boarding, a free checked bag, a 10% reward bonus on miles for Bank of America account holders, and a $100 discount on Alaska Lounge+ Membership.
  • Earn unlimited 3 miles for every $1 spent on eligible Alaska Airlines purchases
  • Earn unlimited 2 miles for every $1 spent on eligible gas, EV charging stations, cable, streaming services and local transit (including ride share) purchases
  • Earn unlimited 1 mile for every $1 spent on all other eligible purchases

The Bottom Line

In hindsight, I probably should have made the switch to Southwest Airlines sooner, but I guess old habits die hard. I’m definitely going to miss those nonstop Alaska Airlines flights out of Portland (PDX). Maybe Alaska will earn back my loyalty by making it more valuable for low-level elites like myself. In the meantime, I just can’t ignore the obvious savings with Southwest Airlines Companion Passes.

For rates and fees of the cards mentioned in this post, please visit the following links: Southwest Rapid Rewards® Plus Credit Card (Rates & Fees), and Southwest® Rapid Rewards® Premier Business Credit Card (Rates & Fees)

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