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Uber has launched its own loyalty program, Uber Rewards. Like most loyalty programs, it has various status levels (four in this case), and the ability to earn points and redeem them. You redeem your points for Uber cash, which is added automatically to your cash balance.
You earn Uber Rewards at the following rates:
- Earn one point for every eligible dollar you spend on Uber Eats and Pool trips
- Earn two points for every eligible dollar you spend on UberX, UberXL, or Select
- Earn three points for every eligible dollar you spend on Black and Black SUV trips
Redeeming your Uber points is relatively simple. Every 500 points are converted to $5 of Uber cash. That is then added to your normal cash balance.
The new program will have four levels; Blue, Gold, Platinum, and Diamond. To qualify for status, you need to reach the following number of points:
- Blue: 0 points
- Gold: 500 points
- Platinum: 2,500 points
- Diamond: 7,500 points
The program offers a host of perks and benefits depending on your level. Elite members receive the following:
The highlight of the perks of the program are free cancelations, price protection on a route, priority airport pickups, and complimentary upgrades.
The loyalty program is a nice idea; however, it has not got us reaching for our phones to book the next Uber. The program is useful, and the ability to earn and burn points is good, but it’s not very likely to influence loyalty in the way an airline, hotel, or credit card rewards program can.
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