AwardWallet receives compensation from advertising partners for links on the blog. The opinions expressed here are our own and have not been reviewed, provided, or approved by any bank advertiser. Here's our complete list of Advertisers.
Offers for the Starwood Preferred Guest® Credit Card from American Express are not available through this site. All information has been independently collected by AwardWallet and has not been reviewed or provided by the card issuer. Please see our card marketplace for available offers.
When Senior Executives speak in public, interesting little pieces of knowledge often come out, and it was no different when Marriott’s Executive Vice President and Chief Financial Officer Lenny Oberg spoke at the Goldman Sachs Lodging, Gaming, Restaurant, & Leisure Conference. Some interesting details emerged about the future relationship between Marriott and SPG.
First, she indicated that the company aims to bring the Sheraton brand back up to par. Out of the 200 Sheraton properties, they took the 50 bottom properties in terms of revenue and customer satisfaction, and 25 are being renovated, a couple have exited the Sheraton Brand, and the company is in discussions with the rest of the properties.
In terms of further Marriott SPG integration, Oberg confirmed that hopefully the loyalty programs would be fully merged into one by late 2018. The biggest hurdle faced was the technical challenge of combining the backend IT infrastructure so that it is capable of running both front ends, and ultimately merging into one program.
The other biggest challenge facing integrating the Marriott and SPG programs, is the current credit card deals, with Marriott being signed up by Chase, and SPG being a client of American Express. Not surprisingly, she expects the new credit card agreement to be much stronger due to competition. Which ultimately will be great news for everyone involved.
The hardest item to resolve will be the timeshare deals the companies have since they are usually 80-year contracts. Oberg didn’t elaborate on how these deals will be solved. Finally, she commented on what Marriott can gain from Starwood’s, especially brand marketing, innovation, and running a loyalty program.
While there is still plenty of time, it might be a good time to consider picking up one or several of the hotels’ cards. Deciding whether to opt for the Starwood Preferred Guest® Credit Card from American Express or not will depend on your spending patterns. Either way with the programs combining and plenty of time there are many opportunities to maximize your earnings in preparation for the merger of your accounts.
Source: View from the Wing
The comments on this page are not provided, reviewed, or otherwise approved by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.