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Avianca LifeMiles is now offering loyalty members the ability to “Multiply your Miles” through October 14, 2025. This offer lets members receive up to 57% off when multiplying their miles, or up to 63% with a LifeMiles credit card.
This offer allows you to double or triple the miles you've accrued over the last 12 months with LifeMiles credit or debit cards, Avianca flights, or LifeMiles partners. You could pay as little as 1.23¢ per mile!
You will need to have qualifying activity in your LifeMiles account over the last 12 months to take advantage of this promotion. If that's you, let's dive into some of the details of this promotion to see if it can make sense to pay to multiply your LifeMiles.
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Avianca LifeMiles “Multiply Your Miles” Promotion Details
This offer states that only members who earn miles on flights operated under Avianca's commercial code, have made transactions with their Avianca LifeMiles credit or debit card, and/or have earned miles with commercial partners of “Shopping with LifeMiles” and “Travel Partners” are eligible for this promotion. Note that this does not include any activity with LifeMiles Hotels.
To see your offer, you'll need to log into your account and navigate to the promotion page. Select the miles you've earned in the last 12 months that you'd like to multiply.
If you select all activity types and see a blank page, you don't have any LifeMiles eligible to be multiplied. Once you select the miles you wish to multiply, you can go to the next page to see the cost. You can either double or triple your miles — no matter which option you choose, you'll receive the same discount. However, you can save an additional 15% by using your Avianca LifeMiles credit or debit card to complete the transaction.
In this scenario, as a cardholder of the Avianca LifeMiles American Express® Elite Card, I could buy 178,762 LifeMiles for 1.25¢ per mile (totaling $2,234.61). Tripling my miles earned would only be slightly more cost-effective, totaling 1.24¢ per mile.
How to get the best cost-per-LifeMile rate
That's a lot to unpack, so let's get down to brass tacks on how to get the best deal. One of the annoying things about this promotion is the price per mile is not entirely clear. Here's how the math shakes out.
- You can multiply earnings from LifeMiles Credit cards, Debit cards, Avianca flights, shopping commercial partners with LifeMiles, and travel partners at the following rates when paying with non-LifeMiles credit or debit cards:
- 50–1,000 miles: 1.85¢
- 1,001+ miles: 1.84¢ to 1.45¢ (depending on quantity of miles purchased)
- For payments with an Avianca LifeMiles cobranded credit or debit card, the prices per mile are:
- 100–1,000 miles: 1.57¢ (including the additional 15% discount)
- 1,001+ miles: 1.56¢ to 1.23¢ (including the additional 15% discount)
For prices with a range, the terms and conditions state that “Specific Price per mile will appear when the member selects the total amount of miles to be purchased.” You can use our rubric to guide you, but make sure the price you see at checkout matches and ensure you're happy with it before completing your purchase.
Key terms
- This promotion is valid until October 14, 2025.
- Bonus applied during promotion for regular payment methods is up to 57%.
- Members who pay with an Avianca LifeMiles cobranded credit card is up to 63%.
- Bonus applies over the regular mile purchase price (3.3¢).
- Promotion is valid within twelve previous calendar months of the month in which the transaction takes place.
- Eligible miles to multiply from Avianca-operated flights are the base miles of your flight, the family fare bonus, and the Elite bonus, if applicable.
- Eligible miles to multiply from debit or credit cards are those reported by the issuing bank for the available month to multiply.
- Eligible miles to multiply from Shopping with LifeMiles and Travel Partners are those reported by each partner during the available month.
- Minimum monthly LifeMiles to multiply for Avianca flights: 100.
- Minimum monthly LifeMiles to multiply for debit or credit cards: 100.
- Minimum monthly LifeMiles to multiply for Shopping with LifeMiles and Travel Partners: 50.
- Members are allowed to multiply one LifeMiles transaction per month per category.
- LifeMiles will be credited to the member's account automatically after the transaction is completed.
- Purchase of miles is not reversible or refundable.
- All Avianca LifeMiles Terms and Conditions apply.
Is This Deal Worth It?
As always, we don't recommend buying points and miles speculatively, so it's only a good deal if you have a plan in mind for using them. Of course, it's always a good deal if you can buy miles at a low price and then redeem them at a higher value. Check out some of our LifeMiles sweet spots to get some ideas of how you can take advantage of this promotion for a trip you might want to take.
It's worth pointing out that this definitely could be a solid deal depending on which category you can take advantage of and the number of miles you end up acquiring. For example, the most recent offer to buy Avianca LifeMiles with a bonus had a cost of 1.29¢ per mile — which is in the ballpark of the above ranges.
Keep in mind too, that the bonus applies to the regular LifeMiles purchase rate of 3.3¢ each. When you look at it that way, you could be saving up to 62% off the normal value in certain situations.
So if you're just a smidge short of LifeMiles for an upcoming award redemption, this can certainly be a good deal. If you were considering paying cash for a ticket and the cost of acquiring LifeMiles through this promotion is cheaper, then it definitely makes sense to spend less money buying the miles than paying the normal cash rate.
Bottom Line
A “Multiply your Miles” promotion is something we've seen with other programs before. Take Air France and KLM's joint loyalty program Flying Blue, for example: Flying Blue has offered a similar promotion to multiply miles several times.
As with any promotion, it all boils down to the rate you're getting and the plan you have in mind for using the points or miles. In this case, this Avianca LifeMiles “Multiply your Miles” promotion can certainly be worth it depending on your account, the category you're taking advantage of, and the amount of LifeMiles you plan on grabbing.
But when you consider that the base rate for buying LifeMiles is 3.3¢ each, any price you get for your LifeMiles in this promotion will be pretty good value in comparison.
- 3x on all avianca airlines and lifemiles purchases
- 2x on travel and restaurants
- 1x on everything else
- 2x on all avianca airlines and lifemiles purchases
- 2x on groceries and restaurants
- 1x on everything else
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