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As we become ever more connected through our mobile devices, companies are finding more innovative ways to get your business; the latest is that Instagram will let you book an appointment or make a reservation directly through the app.
How it Works
The next time you are checking out pictures posted by a friend at a bar, restaurant or another establishment, all you need to do is double tap the image to be directed to the company’s Instagram page. Once you are there you will be able to make your own reservation, all while still feeling inspired by the photos posted by your friend.
While the new feature is not live yet on Instagram, the company will be rolling it out over the coming months, making booking a table even easier than before.
With several million businesses already on Instagram, the new feature will create an even bigger competitive advantage for these businesses, it will also give Instagram an advantage over other booking applications such as OpenTable and Yelp.
Our Take
Any step that makes life easier is a great move, and the fact that you will be able to seamlessly move between checking out social media, and making reservations will save you time, and in the long run offer businesses another avenue of reaching potential customers. Imagine booking airfare or having searches come up based on the location data from a picture a friend posted or booking a room at that amazing hotel. Lots of potential here, who knows where it'll go next.
Source: The Points Guy
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