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Amex just launched a new 25% transfer bonus for transferring Membership Rewards points to Hilton Honors points. During this promotion, members will receive 2,500 Hilton points for every 1,000 Membership Rewards points transferred. That's effectively 2.5 Hilton points per Membership Rewards point, now through March 14, 2025.
While that may sound like an incredible transfer rate, Hilton is one of the least valuable Amex transfer partners. So, does it make sense to take advantage of this Membership Rewards transfer bonus to Hilton? Let's dig into the details to help you determine if it makes sense for you.
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Amex Transfer Bonus Offer Terms
- Transfer Amex Membership Rewards points to Hilton Honors and receive a 25% bonus.
- This offer is available for transfers through 11:59 p.m. EST on March 14, 2025.
- Per the terms and conditions, the estimated transfer time is 24 hours. However, based on AwardWallet Balance Watch tracking, recent transfers from Amex to Hilton have been processed immediately.
- Bonus points do not count toward elite tier qualification.
- American Express can alter and/or terminate this offer at any time.
- This offer may be targeted. You'll need to log into your Amex account to see if the offer is available.
- Here are step-by-step instructions on how to transfer Amex points.
Is It Worth Taking Advantage of This Amex Transfer Bonus to Hilton?
At face value, my thought on this Hilton transfer bonus is: meh. Even with getting 2.5 Hilton points for every Amex point, you might not be coming out ahead. In recent redemptions, AwardWallet members get an average of 0.59¢ per Hilton point. That means you're only getting around 1.45 cents in value per Amex point. That's not bad, but it's below the 1.95¢ per point average redemption value that AwardWallet members have gotten from Amex points.
But that doesn't mean it's never worth transferring Amex points to Hilton with a transfer bonus. You just need to be strategic about redeeming your Hilton points. AwardWallet users have averaged more than 1¢ a piece at many of the best Hilton luxury redemptions. In these cases, you can expect to get more than 2.5¢ in value from each Amex point!
Take an extreme example: A standard award night at the Waldorf Astoria Maldives Ithaafushi costs a whopping 150,000 Hilton points per night — making it the most-expensive Hilton standard award pricing. During this transfer bonus, you'd need to transfer 60k Amex points to book a standard award night. That's a lot of points, but this incredible property regularly costs over $3,000 per night. That means you're getting around 5 cents per Amex point in value!
But you don't need to spend an astronomical amount of points to get good value. We've rounded up over a dozen best Hilton budget award redemptions where you can get more than 1 cent per Hilton point in value.
If you struggle to earn Membership Rewards points or just need to top off your Hilton balance, consider buying Hilton points for 0.5¢ each through the ongoing 100% bonus point promotion — which is also running through March 14, 2025!
Earn Hilton Points Through Credit Card Welcome Offers
Hilton points can be collected in bulk via co-branded credit card welcome offers. For example, the Hilton Honors American Express Surpass® Card offers 130,000 Hilton Honors points after you spend $3,000 in purchases on the Hilton Honors American Express Surpass® Card in your first 6 months of Card Membership.
And that's just one of the many credit cards that earn Hilton points. For most, this represents a much better way to accrue points than transferring valuable Membership Rewards points.
(Terms apply)
- Earn 7X Points per dollar on eligible purchases charged directly with a hotel or resort within the Hilton Honors portfolio of brands
- Earn 5X Points per dollar on eligible purchases at U.S. restaurants, at U.S. supermarkets, and at U.S. gas stations
- Earn 3X Points for all other eligible purchases on your Card.
(Terms Apply)
- 12X bonus points for each dollar of eligible purchases charged on your card directly with a hotel or resort within the Hilton portfolio
- 6X bonus points for each dollar of eligible purchases on your card at U.S. restaurants, U.S. supermarkets, and U.S. gas stations
- 4X bonus points on U.S online retail purchases
- 3X bonus points for all other eligible purchases on your card
(Terms apply)
- 12X Hilton Honors points on purchases made directly with hotels and resorts in the Hilton portfolio
- 5X Hilton Honors points on the first $100,000 spent per calendar year on other eligible purchases; 3X thereafter
Related: Hilton Honors Redemptions for the Budget-Savvy Traveler
Hilton Honors Expiration Policy
Hilton points expire if you don't have qualifying activity in your Honors account for 24 months. Unfortunately, transferring points from American Express to Hilton Honors does not qualify as an eligible activity for extending the life of your Hilton Honors points. Instead, you'll need to earn or redeem Hilton points through other means to extend the validity of your points.
Before you transfer points from Amex to Hilton during this transfer bonus, make sure that you have a use for the points — or at least have a plan to extend their validity.
AwardWallet can help you track the expiration of your Hilton points — plus the expiration for over 600 other programs. Just add your Hilton Honors account to AwardWallet and you'll get automatic notifications before your Hilton points expire.
Related: Things We Love About the Hilton Honors Rewards Program
Bottom Line
The best Hilton Honors transfer bonus we've ever seen from Amex is 50%, although that Hilton transfer bonus offer was targeted. A 25% transfer bonus like this is on the lower side of Amex-Hilton transfer bonuses.
While I don't plan to use my Membership Rewards this way, it's still nice to be able to top off your Hilton account in a pinch. Plus, if you have Membership Rewards points to spare, there are a few situations where transferring for a redemption could make sense. In the end, if you're receiving value for the points that you're comfortable with, that is all that matters. If you're in that situation, this transfer bonus is available until March 14, 2025.
For rates and fees of the cards mentioned in this post, please visit the following links: Hilton Honors American Express Card (Rates & Fees), Hilton Honors American Express Surpass® Card (Rates & Fees), and The Hilton Honors American Express Business Card (Rates & Fees)
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