Is JetBlue’s Best-Ever Buy Points Sale a Good Deal?

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JetBlue is currently running (at least) two new targeted buy points promotions. The two iterations we've seen so far include:

  • Buy at least 25,000 points and receive a 60% bonus (1.72¢ per point)
  • Buy at least 25,000 points and receive a 40% discount and a 10% bonus (1.5¢ per point)

If targeted for the second option, you'd have the ability to buy points for 1.5¢ a piece, which is the cheapest we've ever seen JetBlue sell them. Even so, that doesn't necessarily mean that it's a good deal. Let's take a look at when it makes sense to buy JetBlue points—and when it doesn't.

General Note on Buying Points

Generally speaking, buying points or miles without a discount isn't a good idea. Airlines and hotels typically sell points for a lot more than what they're worth. This is especially true for programs—like JetBlue—that utilize a fixed-value, revenue-based points currency.

However, there are a few exceptions. If you only need a few more points to confirm a redemption you'd like to make, a points sale can be the perfect time to top off your account at a discount. Additionally, buying points can save you some cash if the price to buy points for a redemption is cheaper than paying for the same product outright.

Key Terms

  • This promotion is valid through December 1, 2020.
  • Purchases of TrueBlue points are non-refundable.
  • Purchased points will generally be posted within 72 hours.
  • Any purchased TrueBlue points will not count toward qualification for Mosiac elite status.
  • TrueBlue members may purchase a maximum of 30,000 points (not including bonus points) per transaction, and a maximum of 120,000 points per calendar year.
  • See all terms and conditions here.

The two current buy points promotions both operate on a tiered system:

Targeted Offer #1

  • Buy 3,000 – 9,500 points — receive a 40% bonus
  • Buy 10,000 – 24,500 points — receive a 50% bonus
  • Buy 25,000 – 30,000 points — receive a 60% bonus

buy JetBlue points with a 60% bonus

Targeted Offer #2

  • Buy 3,000 – 9,500 points — receive a 20% discount + a 10% bonus
  • Buy 10,000 – 24,500 points — receive a 30% discount + a 10% bonus
  • Buy 25,000 – 30,000 points — receive a 40% discount + a 10% bonus

JetBlue buy points with a 40% discount and 10% bonus

There could be even more forms of this promotion. So, if you find something different in your account, let us know in the comments.

Great JetBlue Redemptions

Unlike zone-based award programs (like American Airlines AAdvantage) or category-based programs (like Marriott Bonvoy), JetBlue's TrueBlue currency operates at a fixed value of between 1¢ and 1.5¢ per point. The advantage of a program like this is that the ability to use points is steady. You don't have to find award availability to get a good redemption. The disadvantage is that you're rarely going to find any outsized value for your points.

But just because you're not going to find any ‘sweet-spots' in JetBlue's non-existent award chart doesn't mean that there are no valuable point redemptions. With fixed-value currencies, if cash fares are cheap—like they are now—that means award prices are also cheap.

For example, this transcontinental route between Los Angeles (LAX) to New York (JFK) shows several flights available for just 12,300 points+ $5.60.

JetBlue also happens to offer one of the best domestic business-class products available. If you're keen to try JetBlue ‘Mint', there are some great deals out there for points redemptions. For example, you can book this New York (EWR) to Las Vegas (LAS) itinerary in JetBlue Mint for only 42,200 points.

At the optimal purchase rates of 1.72¢ and 1.5¢, that's $726 or $633 in miles respectively, plus $5.60 taxes and fees. That sounds fairly reasonable — until you realize that the cash rate for the same flight is just $433:

In this case, it would make much more sense to just buy the flight outright than buying miles for this redemption. However, if you don't have quite enough TrueBlue points, it could make sense to top off your account with a purchase.

Maximize Your Purchase

TrueBlue point purchases are processed by Points.com, meaning your purchase will not qualify for any standard travel category bonus. With that in mind, if you decide to buy JetBlue miles, your best options are to use the purchase to meet the minimum spend for a sign-up bonus, or to use a card optimized for non-bonused spending.

If you're looking to build your stash of TrueBlue points, two of the best options would be the:

Both options let you earn 2 points per dollar spent, and both Citi ThankYou Points and Amex Membership Rewards are 1:1 transfer partners with JetBlue.

Other Ways to Earn TrueBlue Points

If you're not in a bind for time, perhaps a better way to earn TrueBlue points might be with a sign-up bonus on a JetBlue co-branded credit card:

  • JetBlue Plus Mastercard® – Earn 40,000 bonus points after spending $1,000 on purchases in the first 90 days and payment of the annual fee.
  • JetBlue Mastercard® – Earn 10,000 bonus points after spending $1,000 on purchases in the first 90 days.
  • JetBlue Business Mastercard® – Earn up to 60,000 points:  50,000 points after spending $1,000 in the first 90 days and earn 10,000 points when a purchase is made on an employee card in the first 90 days.

Bottom Line

At 1.72¢ per point, the first offer matches the cheapest rate we'd previously ever seen JetBlue sell TrueBlue points. The second offer (if you're targeted for it) subsequently beats it. However, even at these all-time low prices, the currency's fixed-value means that buying points will make sense for very few situations.

If you're right on the cusp of being able to afford an expensive redemption, then this promotion could be the fastest way to get there. Otherwise, you should probably steer clear.

Can you think of any other time when buying JetBlue points makes sense?

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Comments

  • Avatar
    Steve Paster says:

    JetBlue is great for personal travel. They have consistent routes and the kids love the experience.

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    I’ve really enjoyed jetblue flights and love them. One really good is that their points don’t expire.

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    I used to like the jet blue redemption but see less deals these days as far as using points and better off just paying cash for the cheap flights so definitely wouldn’t buy points!

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    I agree, as usual, unless you have an immediate use for the miles, it is not wise to keep miles for the future. You would not know what the value of these miles will be in the future.

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    Now since JetBlue partners with American I could see if you had more with JetBlue miles and see that you can redeem it on American for your trip it would be better. I don’t have that since I live in an American hub. Unless I use JetBlue miles for an American flight or have to get a flight for a trip that they service I won’t be able to use their miles.

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    Hard pass. When I resume flying, I’ll buy flights via Chase Travel.

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    Best to only buy points to top an an award. Especially now when travel us such a volatile prospect.

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    When it comes to Jetblue, I just want to purchase a budget fare ticket and be done with it.

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    Bill from Maine says:

    JetBlue is actually running a 100K mileage bonus by signing up for their credit card. You get 50K with $1K of purchases within 90 days and an additional 50K for spending a total of $6K within the 1st 12 months. This offer is available for the personal and business card, so potentially 200K miles plus 12K for the spend.
    I received the 40% off plus 10% bonus offer which was 33K miles for $495.00. I don’t have either of the credit cards yet, so will opt for these and spend the money on the things I actually need over a 12 month period. Both cards have a $99.00 Annual Fee not waived. That’s still easier since I haven’t started air travel yet and want to start accruing miles again, especially Jet Blue.

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    I will not be buying JetBlues miles or any other airline miles at this time. I prefer to hold onto my cash!

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    Never buy the points unless you have immediate use for them. They not only devalue with no warning, the state of the airlines now are precarious. You dont know if they will all survive.

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    Steven William Van Meter says:

    Jet blue is a quality airline. this sixty percent off deal is a real bonus during this time of unnecessary covid panic and real fear of rioters. Travel would be a great escape both from fear for your life and for your mental health.

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      Yes, it’s rather disappointing that something so wonderful as travel, that would likely help mentally, is one of the very things that puts us at risk and spread the disease in the first place.

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    Mint often (if not always) actually has a lower value redemption rate than standard economy. Slightly disappointing.

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    Florencia says:

    Non-refundable purchases of TrueBlue points is one of the main problems of this offer.