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JetBlue just launched a new buy miles promotion, offering up to a 125% bonus on TrueBlue points through August 11, 2025. That brings the purchase price down to 1.43¢ per point — one of the lowest rates we've ever seen.
But should you actually buy JetBlue points at this rate? A sale like this can be useful for topping off your balance or snagging a solid deal on partner redemptions. But that's about it. JetBlue's fixed-value, revenue-based points currency can make it challenging to find outsized value on JetBlue-operated flights.
Here’s a closer look at when buying JetBlue points makes sense — and when you should skip this offer.
Page Contents
Buy JetBlue Points Key Terms
- This promotion is valid through August 11, 2025, at 11:59 p.m. EST.
- Purchases of TrueBlue points are non-refundable.
- Purchased points should post within 72 hours.
- Any purchased TrueBlue points will not count toward qualification for Mosaic elite status.
- TrueBlue members may purchase a maximum of 200,000 points per transaction and 200,000 per calendar year (before any bonus).
- All purchases include a 7.5% tax recovery fee on the value of the points purchased.
- See the full JetBlue terms and conditions here.
Per the terms and conditions, miles will be deposited within 72 hours of purchase. However, data points from AwardWallet users show that points purchases are typically processed within one day.
Bonus tiers
This promotion comes in two versions: one with a bonus and another with a discount. TrueBlue members should check their accounts to see which offer they’ve received. The best version we’ve seen is the bonus offer, which has these tiers:
- 1,000–2,000 points: No bonus (3.23¢ per point)
- 3,000–200,000 points: 125% bonus (1.43¢ per point)
With this 125% bonus, you can purchase up to 450,000 points per transaction for $6,450 (including the 7.5% tax recovery fee), which comes out to 1.43¢ per point.
How JetBlue Redemptions Work
Unlike zone-based or category-based programs, JetBlue's TrueBlue currency operates at a fixed value that ranges between 1¢ and 1.5¢ per point. On average, JetBlue TrueBlue points are worth about 1.24¢ each, based on AwardWallet users' redemptions.
The advantage of a program like this is that your ability to use points is steady. You don't have to find award availability to get a good redemption. In turn, the disadvantage is that you rarely find any outsized value for your points.
But your inability to find any “sweet spots” in JetBlue's non-existent award chart doesn't mean there are no good JetBlue point redemptions. With fixed-value currencies, if cash fares are cheap, award prices also are cheap.
For example, this route between New York and Fort Lauderdale shows several flights available for just 4,600 points + $5.60 in taxes and fees. That's a rather minimal amount of points.
JetBlue also offers one of the best domestic business-class products available. If you're keen to try JetBlue Mint, you can find some great deals for points redemptions. For example, you can book this New York to Los Angeles itinerary in JetBlue Mint for only 49,800 points.
At a purchase rate of 1.43¢ per point, you'd pay around $742 for the points plus $5.60 in taxes and fees. This might seem like a reasonable deal — until you realize that the cash rate for the same flight is only $685!
In this case, it makes much more sense to buy the flight outright than to buy JetBlue points for this redemption. However, if you have almost enough JetBlue points for an award redemption, it could make sense to top off your account with a purchase.
Unlock better value for your TrueBlue points with partner redemptions
Partner redemptions are a little different and are quite a bit more valuable. This is mainly because partner rates are fixed; the price you'll pay isn't dependent on the cash rate. For example, you can book a one-way business class flight on Japan Airlines between Chicago (ORD) and Tokyo (HND) for 79,900 TrueBlue points.
At a purchase rate of 1.43¢ per point, you'd pay about $1,161 for the points plus $9.40 in taxes and fees. That's much better than the cash rate for this one-way flight.
Want to head to Europe, the Middle East, or somewhere else instead? JetBlue also offers partner redemptions on TAP Air Portugal, Icelandair, Qatar Airways, and more. And you can routinely score excellent value on these flights, too.
One important note to keep in mind: JetBlue partner redemptions aren’t dynamically priced, but JetBlue frequently adjusts partner award rates without notice. That means rates can increase at any time. If you buy points through this promotion, avoid hoarding them. Plan to redeem them soon after they hit your account.
Related: How Many JetBlue TrueBlue Points Do You Need for a Qatar Airways or TAP Air Portugal Award Flight?
JetBlue Buy Points History
While not the most popular U.S. airline, there is always going to be a time and a place when JetBlue could come in handy. That's especially true when there is an ongoing buy-points promotion that allows you to grab TrueBlue points at a discounted rate, allowing you to find cheaper deals at a later date:
| Promotion Ended | Max Bonus/Discount | Min Cents per Point |
|---|---|---|
| 2025-08-11 | 125% Bonus | 1.43 |
| 2025-06-09 | 125% Bonus | 1.43 |
| 2025-04-10 | 120% Bonus | 1.47 |
| 2025-02-24 | 120% Bonus | 1.47 |
| 2024-12-31 | 130% Bonus | 1.4 |
| 2024-09-13 | 125% Bonus | 1.43 |
| 2024-06-28 | 75% Bonus | 1.44 |
| 2024-03-31 | 90% Bonus | 1.32 |
| 2023-11-29 | 60% Bonus | 1.85 |
| 2023-08-31 | 50% Bonus | 1.97 |
| 2023-06-30 | 60% Bonus or 30% Discount | 1.85 |
| 2023-05-31 | 70% Bonus | 1.74 |
| 2023-04-30 | 70% Bonus | 1.74 |
| 2023-04-21 | 70% Bonus | 1.74 |
| 2023-02-24 | 60% Bonus | 1.85 |
| 2022-11-22 | 40% Discount | 1.77 |
| 2022-08-31 | 70% Bonus | 1.74 |
| 2022-06-30 | 40% Discount | 1.77 |
| 2022-05-08 | 60% Bonus | 1.85 |
| 2022-04-20 | 30% Discount | 2.07 |
| 2022-02-16 | 60% Bonus | 1.85 |
| 2021-11-22 | 70% Bonus | 1.74 |
| 2021-10-05 | 30% Discount | 2.07 |
| 2021-09-29 | 30% Discount | 2.07 |
| 2021-07-28 | 60% Bonus | 1.85 |
| 2021-06-22 | 30% Discount | 2.07 |
| 2021-06-13 | 40% Discount | 1.77 |
| 2021-04-27 | 50% Bonus | 1.97 |
| 2021-02-23 | 40% Discount | 1.77 |
| 2020-12-01 | 60% Bonus or 40% Discount + 10% Bonus | 1.5 |
| 2020-06-10 | 60% Bonus | 1.72 |
Maximize Your Points Purchase
TrueBlue point purchases are processed by Points.com. Unfortunately, this won't count as an airfare or travel purchase on your credit card. Instead, consider paying with these cards:
- Any credit card where you're working on a welcome bonus. These are the best welcome offers available right now.
- Any credit card with perks you can unlock from spending, such as hotel free night awards, hotel elite status, or airline elite status.
- Your best credit card for everyday spending, such as the Citi Double Cash® Card or Capital One Venture Rewards Credit Card.
- Earn 75,000 Miles once you spend $4,000 on purchases within the first 3 months of account opening
- 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel
- 2X miles on all other purchase
- Fee credit for Global Entry or TSA Pre✔® (up to $120)
- No foreign transaction fees
- $95 annual fee
- 5X miles per dollar on purchases through Capital One Entertainment (through 12/31/2025)
- 5X miles per dollar on hotels, vacation rentals and rental cars booked through Capital One Travel
- 2X miles per dollar on all other purchases
Related: Which Credit Card Should You Use to Buy Points and Miles?
Other Ways To Earn TrueBlue Points
If you're not in a bind for time, perhaps a better way to earn TrueBlue points might be with a sign-up bonus on a JetBlue co-branded credit card:
- JetBlue Plus Card: Earn 60,000 bonus points after spending $1,000 on purchases in the first 90 days and payment of the annual fee.
- JetBlue Card: Earn 10,000 bonus points after spending $1,000 on purchases in the first 90 days.
- JetBlue Business Card: Earn 50,000 bonus points after spending $2,000 on purchases in the first 90 days.
JetBlue transfer partners
JetBlue TrueBlue also has transfer partners that you can use to top up your balance:
Related: Do JetBlue TrueBlue Points Expire?
Bottom Line
With a 125% bonus, this promotion to buy JetBlue TrueBlue points for just 1.43¢ each presents outsized value in comparison to past JetBlue promotions.
Due to the currency's fixed value, buying points makes sense in very few situations — even more so now that the cost of cash and points prices has increased drastically. But, if you're right on the cusp of an expensive JetBlue or partner redemption and lack transferable points, this promotion could be the fastest way to get the missing points for your award flight. If that's you, this offer is valid through August 11, 2025.
Can you think of any other times it might make sense to buy JetBlue points for 1.43¢ each?
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