80% Bonus on Hilton Honors Points Purchases

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This Hilton Points Purchase promotion has ended, however, you can still purchase Hilton points.

Through July 18, 2016, Hilton is offering an 80% bonus on Honors points purchases. The 80% bonus applies regardless of the number of points purchased. You can buy as few as 1,000 points for $10, which would trigger an 800-point bonus. Hilton allows you to purchase a maximum of 80,000 points per calendar year. Purchasing the maximum, which would cost you $800 would earn a bonus of 64,000 points, and a resulting 144,000 Honors points at a cost of $.0056 per point.

Our Take

On its face, an 80% bonus sounds fantastic. However, remember that not all points and miles hold the same value and the amount of points required for a redemption vary from program to program; the Hilton Honors program requires some of the most points for a standard hotel night award.

With this promotion, you can purchase Hilton Honors points at a rate of 0.56 cents. Certainly better than a standard 1 cent/point, but this is not a rate worthy of a speculative redemption.

When To Use This Promotion

One situation in which you should seriously consider taking advantage of this promotion is if by purchasing points you already know you will be saving money in the end.

Say you were staying one night at a Hilton property which has a rate of $210 including taxes, which would otherwise cost you 20,000 Honors points. Assuming you have no Hilton points available, you could purchase 12,000 points, which would trigger a 9,600 points bonus, for only $120. You could then redeem 20,000 of those points for your stay at the hotel instead of paying the $210 rate and end up saving a total of $90.

The other instance in which taking advantage of this promotion makes sense is if you are short by a relatively small amount of the points you would need for an award stay. For example, if you have 95,000 points available and need 5,000 more points for a two-night stay at a property that requires 50,000 points per night, then it makes perfect sense to purchase 3,000 points, which would trigger a 2,400 points bonus, for $30, so that you end up with the 100,000 points you need.

Conclusion

Just because something is on sale, doesn't mean it is an amazing deal. If you're in a position like the examples, this is a great opportunity to save some money. However, if you don't have any plans and haven't compared the cash cost to the points cost of a room, you're best off skipping this promotion.

80% Bonus on Hilton Honors Points Purchases
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