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Virgin Elevate members received an email this week outlining a raft of positive changes to the Elevate Rewards program. A new status match for JetBlue elite members, increased points earning power for Silver and Gold members, and new ways to earn elite status.
All positive changes without any loss to loyalty members is rare and nice to see.
Status Match For JetBlue Mosaic Members
The first change adds JetBlue to the Virgin Elevate status match stable. It's an escalation of the contest between the two airlines following JetBlue's failed attempt to buy Virgin America last month and JetBlue's subsequent cheeky stab at Virgin, post-Alaska merger, through the Jetblue Virgins promotion.
The status match also brings Elevate into line with Alaska's Mileage Plan, which has a broad set of elite status matches under its roof, and is an obvious play at retaining loyalty members after the less than positive response from Elevate members to the Alaska acquisition.
The status match gives paired members 90 days to enjoy elite member benefits. If you are looking to keep Virgin elite status through 2017, check out the image below that shows the required spend.
Silver And Gold Members Will Now Earn More Points On Spend
The second change is an increase in the points earning powers of Elevate elite members.
- Silver now earns 50% bonus on points earned through ticket spend, up from 25%
- Gold now earns 140% bonus on points earned through ticket spend, up from 100%
Note: There is a typo in the table image below, the bottom right corner should read 140% not 120%.
New Ways To Achieve Virgin Elevate Elite Status
Third is the change in achieving elite status. Previously the only way you could reach Silver and Gold status was through total spend.
- Silver and Gold status is now based on total ticket spend OR number of flights taken
- Award redemption flights will now count towards elite status
Allowing members to make elite status based on the number of flights recognizes the subset of frequent flyers that are only jumping short distances. They are still valuable customers to have on board despite the lower spend of shorter trips. The change also sees Elevate catching up with the majority of mileage programs that already offer this incentive.
It's clear that Virgin is not going to take JetBlue poaching its customers lying down.
Having award flights count towards elite status is a huge plus and is another big incentive to stick with the Virgin Elevate program (at least for the time being).
If you have JetBlue elite status, head over to Virgin's status match page to view the steps in attaining a status match with Virgin and start enjoying Elevates new benefits.
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